There’s more to social than just data. Social involves a mindset that prizes openness and collaboration and a method that stresses agility, capabilities that allow individuals to work quickly, on the go, on the cloud. These aspects of social are transforming market research.

Highlights of day 1 at ESOMAR’s Latin America conference 2012; Uncovering Opportunities

Kyle Nel believes that in some cases market research focuses to much on the individual and misses the bigger picture. But how do you measure the bigger picture?

Dr Thomas Hein, VP of Global Market Research at Bayer Healthcare Pharmaceuticals thinks market researchers must transform themselves into internal consultants who dispense insight not just analysis if they are to survive the next decade.