Reality Check: Reinstating Context at the Heart of Intelligent Research

May 08, 2013 No Comments by

Dr. Bob Cook presents a case study, winner of the Best Paper Award at ESOMAR Qualitative event, demonstrating how the use of a future facing global study and a video enabled blog community, managed to use context to answer the brief, galvanise the client and inspire a successful TV ad.

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Why Are We Paying For Free Data?

May 08, 2013 No Comments

According the US government’s auditing department millions is being spent to have third parties collecting data for the government that could easily be found online. Here regular contributor Kyle Nel asks whether it’s any different for the corporate world and provides some of his favourite free data sources.

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The Technology Behind Mobile Research: Browsers vs. Apps

May 08, 2013 2 Comments

There’s a fault line running through mobile research technology that makes it not just a disruptive technology, but one that is fragmenting research approaches. Tim Macer talks to mobile researchers and technology providers about whether the mobile app or the browser is best and why.

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From Mad Men to Math Men

May 08, 2013 No Comments

Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?

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Device Diversity

May 08, 2013 No Comments

Mobile devices are increasingly being used to access online surveys. How does device diversity impact online data collection and how can we optimise mobile survey design to optimise data quality?

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The Insight Innovation Exchange LatAm

May 08, 2013 No Comments

In March Greenbooks and Gen2 Advisors presented their first Insight Innovation event in Sao Paulo, Brazil. Caio Casseb, Alessandra Garrido and Daniela Baronni of Scoop & Co in Brazil were there on behalf of RW Connect to give their first hand opinion on what the event could offer them as local researcher.

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Research Heroes: John W. Payne

May 02, 2013 No Comments

In the second of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to the prolific co-author of The Adaptive Decision Maker, John W Payne.

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