How Should Qualitative Fieldwork Adapt to Changes in Qualitative Research?

Nov 20, 2014 No Comments by

In a week where the question of qualitative evolution and adaption was a key feature of ESOMAR’s Global Qualitative conference, Neil McPhee draws from 45 years experience in fieldwork, to look at the past, present and future, and asks are we moving too fast?

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ESOMAR Global Qualitative 2014 – Day 2

Nov 19, 2014 No Comments

This week Venice hosts ESOMAR’s Global Qualitative 2014 conference. Jonatan Hedin, our reporter on the ground, recaps day 2 and asks the question of the week; Is qualitative research evolving or adapting (or neither)?

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We are all technologists now. Get on Board!

Nov 18, 2014 No Comments

Peter Harris Research is undoubtedly in a dramatic stage of unrest. Market forces like ‘generation flux’ and the advent of the ’sharing economy’ are challenging traditional customer research to evolve. While uncomfortable and complicated for researchers to do, it is also an incredible opportunity to improve the industry’s overall reputation and importance. From talking to […]

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ESOMAR Global Qualitative 2014 – Day 1

Nov 18, 2014 No Comments

This week Venice hosts ESOMAR’s Global Qualitative 2014 conference as the industry asks whether the qualitative research undergoing a revolution or doing enough to stay relevant? Jonatan Hedin of the Confederation of Swedish Enterprise shares his key takeaways from day 1.

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Putting Big Data to Better Use

Nov 13, 2014 1 Comment

It’s hard, for example, to disagree with the notion that more data is better than less data or no data. But few of us ask whether lots of data is always better than some data

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The Wrong Metaphor? Why we need to measure real-world thinking

Nov 13, 2014 No Comments

If the vast majority of brand decision-making is unconscious, marketers should be focusing almost exclusively on subconscious processes to truly understand consumers and influence buying decisions. They’re not, because they shouldn’t.

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Is Behavioural Data Redefining Qual-Quant?

Nov 13, 2014 No Comments

Behavioural data is the new phenomenon presenting tantalising opportunities for qualitative?

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