Deciphering Sponsorship Success

Sep 11, 2014 No Comments by

With another summer of high profile sports events coming to a close, all manner of brands have been fighting to secure their place in the increasingly complex and high stakes world of sponsorship. Nichola Kent-Lemon shares the key factors in the success of your sponsorship?

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ESOMAR Congress 2014 – Day 3

Sep 10, 2014 No Comments

It’s ESOMAR’s 67th annual Congress, this year held in Nice, France. This year we look at “what inspires” and our event team have been working hard to provide the industry with some of the best and most inspiring content within and outside the industry. To cover the event and ensure those that couldn’t make it […]

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ESOMAR Congress 2014 – Day 2

Sep 10, 2014 No Comments

It’s ESOMAR’s 67th annual Congress, this year held in Nice, France. We sent down our roving reports Annie and Anna to cover the event. The 2nd day brought 14 year old app developers, the young researcher of the year award, and content marketing.

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ESOMAR Congress 2014 – Day 1

Sep 10, 2014 No Comments

It’s ESOMAR’s 67th annual Congress, this year held in Nice, France. We sent down our roving reports Annie and Anna to get a feel of the vibe and report back with their highlights.

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Kahneman bingo and Gigerenzer golf

Sep 09, 2014 No Comments

The name of Daniel Kahneman is brought up regularly at MR events, as behavioural economics gains more and more mainstream traction. Here Leigh Caldwell continues his journey in system one and two, and discusses the differences between the king of behavioural economics and his challenger Gerd Gigerenzer

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New Horizons, New Revenue Streams

Sep 03, 2014 No Comments

Jo Bowman The research and marketing giant WPP now makes 50 per cent of its money from markets and tools that didn’t exist in the year 2000. CEO Sir Martin Sorrell explains the rise of data – and why it doesn’t quite have all the answers. The international marketing network WPP used to have a […]

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Big Data and the Future of Qualitative Research

Sep 03, 2014 No Comments

In the new world of big data, some might question whether qualitative research is still necessary, but people are more than a collection of data points. Here Steve August talks about the future of qualitative research and it’s place in the research toolkit.

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