Collaborative Strategies for Innovative Business Growth

Aug 21, 2014 No Comments by

Moving your agency into a different market or into using a new methodology can be a minefield. Very often presenting more failures than victories. Here Erica Van Lieven of Direction First talks about the benefits in building a relationship with a partner company and how best to work with them

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The Personal Brand in Driving Success

Aug 19, 2014 No Comments

With a few notable exceptions, the marketing research industry looks and feels rather ‘own label’. Here Lucy Davison of Mustard marketing shares how a strong personal and business brand can help you and your business grow.

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A Diary of a New Market Researcher

Aug 12, 2014 No Comments

Can you remember what it was like for your first few months as a researcher? Here young researcher Karen Foster shares how she got into the business and the first few months on the job, what she’s learned and discusses what we need to do as an industry to continue attracting young talent.

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There’s ‘Something’ About Market Research

Aug 12, 2014 No Comments

What’s the industry like for the new blood? Katie Aylward and Samantha Bond, two young researchers at Northstar Research share why they find the industry compelling and discuss the opportunities available for those entering the profession.

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Editorial: Women in Research

Aug 06, 2014 No Comments

From today Women in Research are taking over RWC for August! WIRe founder Kristin Luck has curated a month of content that speaks to the female experience from the brightest minds and business owners in our industry today. Here she provides her own editorial.

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The female model: Creating a happy and profitable business culture

Aug 06, 2014 No Comments

Danielle Todd was a finalist at last year’s ESOMAR Young Research Award with her paper Male, Pale and Stale. Here she revisits her original paper for Women in Research, looking at the benefits of diverse business environments.

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A Game Changer for Qual – Playing with Particle Physicists at CERN

Jul 31, 2014 No Comments

At CERN in Switzerland, home of the Large Hadron Collider, they wanted to know much visitors took away from their experience. Cori Moore of Point-Blank International shares how they used haptic sense-making techniques, including Lego to facilitate a dialogue between scientists and visitors.

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