In the Moment. Perspectives on Mobile Market Research.

Jul 10, 2014 No Comments by

Regular RWC industry commentator Edward Appleton recently published In the Moment – Perspectives on Mobile Market Research. Here he talks about the current state of mobile MR and the key takeaways he gathered in his work on the new book.

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Market Research by Machine

Jul 08, 2014 No Comments

Recently the Los Angeles Times published an article written entirely by an algorithm. Here Lucy Davison talks about the robots that will be doing our jobs in 20 years and what that means for the research industry.

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The magic of irresistible brands

Jul 03, 2014 No Comments

Building an irresistible brand is the marketing holy grail. TNS recently carried out a study of over 2,000 global brands to unlock the key of irresistibility. Here Roz Calder and Michael Cook talk us through the study and define the 8 key drivers for marketers.

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The power of the fact (and Bono’s very excited)

Jul 01, 2014 No Comments

Regular commentator Peter Harris shares his thoughts on the increase in collaborative economy and the need for transparency of all of those involved in market research and beyond. Citing a recent Ted Talk with U2 Bono, he asks: where does MR sit in this customer revolution?

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Digital Dimensions 2014

Jun 28, 2014 No Comments

ESOMAR recently held the annual Digital Dimensions conference in Stockholm. If you couldn’t make it over to Stockholm or catch it on the livestream, then catch up with the key takeaways from our roving reporter on the ground, Annie Pettit of Research Now.

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IIeX Atlanta 2014

Jun 27, 2014 No Comments

The Insight Innovation Exchange (IIeX) from the folks over at Greenbook, is the most recent addition to the market research conference circuit. This month 650 attendees descended on Atlanta for the US edition of the conference, and we sent Zoe Dowling over to check out the event. Here are her key takeaways.

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Embracing the Semiotics of Everyday Things

Jun 26, 2014 No Comments

The RW Connect series on semiotics continues with the semiotics of the selfie. Marie Lena Tupot and Tim Stock of scenarioDNA talk us through a recent case study looking at the culture of selfies in the wider world of the millennials.

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