Now the dust is settling somewhat after the recent surprising vote in UK parliament, it is as yet still unclear what will happen next with regards to Brexit. One thing is sure though – the deal that was reached in November is off the table in its current form. The first comments from the EU indicate that the European leaders are open for negotiations; however, it is highly unlikely that there will be major changes to the deal that is currently on the table. And given the current political chaos in Westminster, it is no longer unlikely there will be no deal at all.
BVA Group Appoints Alex Hunt as Chief Executive Officer of PRS IN VIVO
Paris (15 January, 2019) – BVA Group, a global marketing and research consultancy, has, as part of an going plan for growth, appointed Alex Hunt as Chief Executive Officer of their flagship brand, PRS IN VIVO. Hunt will oversee PRS IN VIVO’s global operations.
Research Now SSI Has a New Name and Brand
Dallas, Texas (January 15, 2019) – Research Now SSI has announced their long-awaited rebrand together with the introduction of a new company name, with CEO Gary S. Laben writing that he is delighted to share the new name and brand, Dynata, with the world.
Just before 2018 ended, the news broke of the largest data breaches of the past few years.
On 30 November, the global hotel chain Marriott, announced that the database of their booking system, Starwood, had been compromised. On Friday 4 January 2019, they released an update, revealing that 383 million records had been accessed by hackers. These records included 5.25 million unencrypted passport numbers and 8.6 million encrypted payment cards.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.
A look at how projective techniques can help you uncover the ‘why’ and their relevance in B2B research.