With a few notable exceptions, the marketing research industry looks and feels rather ‘own label’. Here Lucy Davison of Mustard marketing shares how a strong personal and business brand can help you and your business grow.
Can you remember what it was like for your first few months as a researcher? Here young researcher Karen Foster shares how she got into the business and the first few months on the job, what she’s learned and discusses what we need to do as an industry to continue attracting young talent.
What’s the industry like for the new blood? Katie Aylward and Samantha Bond, two young researchers at Northstar Research share why they find the industry compelling and discuss the opportunities available for those entering the profession.
From today Women in Research are taking over RWC for August! WIRe founder Kristin Luck has curated a month of content that speaks to the female experience from the brightest minds and business owners in our industry today. Here she provides her own editorial.
Danielle Todd was a finalist at last year’s ESOMAR Young Research Award with her paper Male, Pale and Stale. Here she revisits her original paper for Women in Research, looking at the benefits of diverse business environments.
At CERN in Switzerland, home of the Large Hadron Collider, they wanted to know much visitors took away from their experience. Cori Moore of Point-Blank International shares how they used haptic sense-making techniques, including Lego to facilitate a dialogue between scientists and visitors.
In the final part of the series, Emily Slee at Keen as Mustard continues to explore the world of content marketing for research agencies. This week she looks at the numbers and the best ways to measure the consumption and success of your content marketing strategy.
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