A while ago ESOMAR asked me to blog about their oncoming Congress in Berlin. Being just about within the age limit of young professionals, which is 35, in case anyone wonders, and having worked for ten years in this industry, they felt I might have something to give. Especially to all other young professionals, who are not able to make it to the event.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.