Dr. Bob Cook presents a case study, winner of the Best Paper Award at ESOMAR Qualitative event, demonstrating how the use of a future facing global study and a video enabled blog community, managed to use context to answer the brief, galvanise the client and inspire a successful TV ad.
According the US government’s auditing department millions is being spent to have third parties collecting data for the government that could easily be found online. Here regular contributor Kyle Nel asks whether it’s any different for the corporate world and provides some of his favourite free data sources.
In March Greenbooks and Gen2 Advisors presented their first Insight Innovation event in Sao Paulo, Brazil. Caio Casseb, Alessandra Garrido and Daniela Baronni of Scoop & Co in Brazil were there on behalf of RW Connect to give their first hand opinion on what the event could offer them as local researcher.