The semiotics series on RWC continues in a seasonal slant this week. Susan Bell and Lynne Freeman explore how brands communicate Christmas to 21st Century women.
Katie Aylward As a fresh graduate, having only been in market research just over a year and still relatively new to the industry, I was quite baffled, to say the least, when ESOMAR got in contact with me asking for an interview, to hear my opinions on the industry as a young researcher, which would […]
Technology has opened up a vast array of opportunities for market research. With new tech companies launching online survey tools and brands conducting ‘DIY’ research, there’s a danger that traditional market research could be left behind. David Day, President of Lightspeed GMI, discusses the new realities of market researchers.
At this year’s Congress 20|20 Research exhibited their potentially groundbreaking work with the Oculus Rift. Over on RW Connect we were intrigued as to how a company could make the decision to invest so heavily in a technology that has yet to go on general sale. Here Isaac Rogers shares the process 20|20 went through in creating a commitment to virtual reality.