Do you ever wonder what the meaning of life is? Anna Peters spends a lot of time thinking about it and what it can mean in terms of connecting brands to consumers and the effect of the digital age on self.
These aren’t boring times for market researchers. There are significant changes happening in our industry and the status quo is we’ve created is changing as we speak. Here, Kevin Gray of Cannon Gray looks at the opportunities and challenges they represent and what the industry needs to do to stay one step ahead.
Melissa Verreynne and Francois Conradie What growing consumption demand in africa means for business Explosive growth in Africans’ disposable income will result in a surge in consumer demand over the next few decades. It is a given that Africa’s economic growth over the next few years will be rapid – continued commodity-fuelled growth combined with […]