Is online advertising dying a slow death? Recent studies indicate the explosion of big data and online advertising could mean online advertising is going to be a victim of it’s own success. Here Colin Strong explores the future of the medium.
In his last post, our regular contributor on all things Behavioural Economics, Leigh Caldwell, discussed the three leading theories of decision making. Here he revisits those theories to discuss how they can be applied in the real world.
The rise in big data and the recent NSA scandal has complicated the issue of data privacy and highlighted to consumers the value of their data. Regular commentator Kristin Luck thinks we need to ask some serious questions on how we deal with consumer data in the future.
Regular commentator, Preriit Souda has a bone to pick with social media analysts. Too often we transcribe advertising and web analytic metrics to social media analysis, but in order to reach the potential depth and volume of insights more work needs to be done on context and sentiment.
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