As ESOMAR launches the call for speakers for our 1st B2B Research Forum in Atlanta. Fred John, ESOMAR Vice-President and Programme Committee Member presents a modern parable of the B2B research sector.
The Insight Innovation Exchange (IIeX) from the folks over at Greenbook, is the most recent addition to the market research conference circuit. This month 650 attendees descended on Atlanta for the US edition of the conference, and we sent Zoe Dowling over to check out the event. Here are her key takeaways.