In the first of a new series looking at how new technology is changing, or has the potential to change, the industry, Felix Rios of Ugam looks at global mobile connectivity and the technologies coming out of Kenya that could revolutionize mobile research.
Why are some people struck by lightning multiple times or, more encouragingly, how could anyone possibly win the lottery more than once? The odds against these sorts of things are enormous. The global financial crisis is still fresh in all our minds…despite reassurances that such an event was virtually impossible, it happened. Kevin Gray looks at the probability of the improbable.
Isaac Rogers As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively. In fact, […]
Mobile research is developing into a method that delivers high-quality results across a much broader range of research applications. To understand how and why mobile now seems to be coming of age, we talk to four innovators in the field about how they see mobile evolving into a high quality and dependable research method.