Visualising Culture using Semiotics

Feb 26, 2015 No Comments by

Tim Stock and Marie Lena Tupot We talk a lot about icebergs when we are attempting to visualise culture and understand its seemingly hidden dynamics. But the way we use icebergs to illustrate culture is not indicative of culture at all. In fact, it’s not even indicative of icebergs. Culture is a manifestation of a […]

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Big Data in MENAP

Feb 24, 2015 No Comments

Victoria Zagorsky I made an interesting observation while running training programs for market researchers in the Middle East. When I presented business issues and asked participants about the optimal approach to address each of them, conducting a survey often ended up being an only proposed option. This reflects an industry fundamental tenet that we need […]

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I quit!

Feb 19, 2015 No Comments

Recruiters offer plenty of advice and guidance to help people find new jobs, but to safeguard a candidate’s industry reputation, it’s crucial that they also provide the right counsel ahead of their resignation. What is the best approach? Sinead Hasson, offers her insights taken from nearly 20 years of experience in the industry.

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The Disrupters

Feb 11, 2015 No Comments

Long gone are the days when market researchers could claim that consumer insight was their exclusive territory. Tim Macer talks to some of the new players emerging in the areas of new tech and analytics.

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Data Science and Analytics Demystified

Feb 11, 2015 No Comments

Analytics is H-O-T. Unfortunately, it seems to mean different things to different people. In the business media and blogosphere the term is often attached to data science or big data. But analytics is not just the preserve of big data. Here Kevin Gray walks us through the basics of analytics and data science.

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Why B2B marketers must measure and maximise the ROI of market research

Feb 11, 2015 No Comments

Why aren’t American companies investing in the research that over half believe would be valuable? Here Julia Cupman or B2B International discusses the whys and hows of measuring ROI on research spend.

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Analytics: Are we data rich and insight poor?

Feb 11, 2015 No Comments

Jo Bowman We talk to the CEOs of the global Big Four GfK CEO Matthias Hartmann Matthias Hartmann says the “waterfall of data” hitting businesses is just the beginning of the new information age, as the internet of things adds to the weight of passive consumer data already being generated. “It’s said that by 2020 […]

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