The Next Billion Participants

Oct 23, 2014 No Comments by

In the first of a new series looking at how new technology is changing, or has the potential to change, the industry, Felix Rios of Ugam looks at global mobile connectivity and the technologies coming out of Kenya that could revolutionize mobile research.

Trends Read more

Stuff Happens

Oct 21, 2014 No Comments

Why are some people struck by lightning multiple times or, more encouragingly, how could anyone possibly win the lottery more than once? The odds against these sorts of things are enormous. The global financial crisis is still fresh in all our minds…despite reassurances that such an event was virtually impossible, it happened. Kevin Gray looks at the probability of the improbable.

Read more

Semiotics: The Billion-Dollar Case Study

Oct 16, 2014 No Comments

The RWC Semiotic series continues with Greg Rowland of The Semiotic Alliance detailing a comprehensive semiotic study for Calvin Klein. A study that got Calvin Klein back it’s mojo in the world of fragrance and demonstrated a billion dollar ROI.

Read more

The Evolution of Digital Qualitative Recruiting

Oct 14, 2014 No Comments

Isaac Rogers As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand.  Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively.  In fact, […]

Read more

Building a brand new future for market research

Oct 09, 2014 No Comments

Market researchers advise clients on branding all the time. But where are the truly engaging brands in MR? Keen as Mustard Marketing headed down to ESOMAR Congress to look at the implications of “Brand MR” in the present and what we can work towards in the future.

Read more

Mobile Research Matures

Oct 09, 2014 No Comments

Mobile research is developing into a method that delivers high-quality results across a much broader range of research applications. To understand how and why mobile now seems to be coming of age, we talk to four innovators in the field about how they see mobile evolving into a high quality and dependable research method.

Read more

What do wearable devices bring to market research?

Oct 09, 2014 No Comments

Alex Johnson, head of innovation at Kantar Operations discusses testing whether wearables like Google Glass could offer a viable alternative to mobile handsets in collecting data. What are the key advantages and disadvantages of using this technology in market research?

Read more