By Jaime Veiga
After developing a career for the last 20 years in the Market Research sector, I have seen many different profiles succeeding in this industry. Managers with clearly a business orientation, some with passion for people and unveiling consumer insights, and some tech-experts who can cope with huge databases of info and detect the real driver for the consumer behavior.
by Irene Kowalenko
Last week, I had the chance to attend ESOMAR’s Shopping Experience Seminar in beautiful and sunny Amsterdam to exchange with other passionate Insights professionals on the changes the retail sector is undergoing and how we can better address the challenges manufacturers, retailers, and shoppers are facing.
By Edward Appleton, Happy Thinking People
We were honoured recently to be invited by (The ESOMAR Foundation) to be part of a series of webinars focussing on how qualitative research can support and inform non-profit organisations’ aims and objectives, helping understand and address different types of donors.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.