As we wind down for Christmas, we look back at our most read articles of 2018. With a wide variety of articles from NPS, to protective techniques, to culture, to agile methods, 2018 has been a year of variety on Research World Connect!
We conclude our series on cynicism in Japan by looking at how cynical consumers affect businesses.
In a follow-up to Monday’s article, we look at the roots of cynicism in 21st century Japan.
In the first of a three part series, we look at how cynicism has become entrenched in Japanese society over the past 10 years.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.