Regular RWC industry commentator Edward Appleton recently published In the Moment – Perspectives on Mobile Market Research. Here he talks about the current state of mobile MR and the key takeaways he gathered in his work on the new book.
The Insight Innovation Exchange (IIeX) from the folks over at Greenbook, is the most recent addition to the market research conference circuit. This month 650 attendees descended on Atlanta for the US edition of the conference, and we sent Zoe Dowling over to check out the event. Here are her key takeaways.