New Horizons, New Revenue Streams

Sep 03, 2014 No Comments by

Jo Bowman The research and marketing giant WPP now makes 50 per cent of its money from markets and tools that didn’t exist in the year 2000. CEO Sir Martin Sorrell explains the rise of data – and why it doesn’t quite have all the answers. The international marketing network WPP used to have a […]

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ESOMAR Global Research: Turning the Corner

Sep 03, 2014 No Comments

Jo Bowman Returning confidence and increasing investment in North America have helped counter the effects of slowing growth in the world’s biggest emerging economies in 2013. ESOMAR’s annual report on the state of the market research industry shows that North America’s recovery from recession helped world research turnover rise 0.7% in 2013 to US $40.3 […]

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Big Data and the Future of Qualitative Research

Sep 03, 2014 No Comments

In the new world of big data, some might question whether qualitative research is still necessary, but people are more than a collection of data points. Here Steve August talks about the future of qualitative research and it’s place in the research toolkit.

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The Evolution of Market Research

Sep 03, 2014 No Comments

It is clear that the marketing research discipline is changing faster than ever before. Here Michael Alioto uses evolutionary theory to map the trends in research, predict where the future for research lies, and what the implications are for the market research discipline.

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Rise of the Machines

Sep 03, 2014 No Comments

Jo Bowman Digital pioneer Andy Hobsbawm tells Jo Bowman the machines are here. We search online for gift ideas, tradespeople, news and entertainment, but what if you could Google a parking space and your possessions could talk to each other? The connections that have linked people and businesses through their computers and phones are about […]

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The Elevator Pitch

Sep 03, 2014 No Comments

It is conference season again – and we need to prepare ourselves! To connect, be contacted, assist, reach-out, unlearn, learn, transfer know-how and “leverage”. In the first of a short series, Pravin Shekar of Krea shares how to make the most out of your event attendance.

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Give More to Get More

Sep 03, 2014 No Comments

It is conference season again – and we need to prepare ourselves! To connect, be contacted, assist, reach-out, unlearn, learn, transfer know-how and “leverage”. In the first of a short series, Pravin Shekar of Krea shares how to make the most out of your event attendance.

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