She-conomy: The Importance of Women to Brand Success

Aug 28, 2014 No Comments by

In a world were women make or are actively engaged in 85% of all purchases, are marketing teams getting it right? Eileen Campbell, CMO at IMAX, looks at what marketers can learn from Marvel comic book protagonist, She-Hulk.

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Sleeping Your Way to the Top: The Importance of Work Life Balance

Aug 25, 2014 No Comments

A few years ago Maja Kermath was running a billion dollar division of AT&T, she had everything she thought would make her happy, but wasn’t. Here she shares her thoughts on the work life balance, and discusses whether it’s even possible in today’s world.

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Collaborative Strategies for Innovative Business Growth

Aug 21, 2014 No Comments

Moving your agency into a different market or into using a new methodology can be a minefield. Very often presenting more failures than victories. Here Erica Van Lieven of Direction First talks about the benefits in building a relationship with a partner company and how best to work with them

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The Personal Brand in Driving Success

Aug 19, 2014 No Comments

With a few notable exceptions, the marketing research industry looks and feels rather ‘own label’. Here Lucy Davison of Mustard marketing shares how a strong personal and business brand can help you and your business grow.

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A Diary of a New Market Researcher

Aug 12, 2014 No Comments

Can you remember what it was like for your first few months as a researcher? Here young researcher Karen Foster shares how she got into the business and the first few months on the job, what she’s learned and discusses what we need to do as an industry to continue attracting young talent.

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There’s ‘Something’ About Market Research

Aug 12, 2014 No Comments

What’s the industry like for the new blood? Katie Aylward and Samantha Bond, two young researchers at Northstar Research share why they find the industry compelling and discuss the opportunities available for those entering the profession.

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Editorial: Women in Research

Aug 06, 2014 No Comments

From today Women in Research are taking over RWC for August! WIRe founder Kristin Luck has curated a month of content that speaks to the female experience from the brightest minds and business owners in our industry today. Here she provides her own editorial.

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