How to apply behavioural economics in market research: Advice from Dan Ariely

Oct 29, 2014 No Comments by

Many market researchers remain skeptical of the value in behavioural economics, Elina Halonen of The Irrational Agency caught up with Dan Ariely, master of behavioural economics and author of Predictably Irrational to talk about applying BE to market research.

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Personality Crisis! How Semiotics Can Heal Your Brand.

Oct 28, 2014 No Comments

What if your brand’s key assets or equities aren’t deeply and tightly integrated? Then your brand has a personality crisis… which is confusing and alienating to consumers. Author and semiotician Joshua Glenn of Semiovox shows how semiotics can offer a remedy.

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The Next Billion Participants

Oct 23, 2014 No Comments

In the first of a new series looking at how new technology is changing, or has the potential to change, the industry, Felix Rios of Ugam looks at global mobile connectivity and the technologies coming out of Kenya that could revolutionize mobile research.

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Stuff Happens

Oct 21, 2014 No Comments

Why are some people struck by lightning multiple times or, more encouragingly, how could anyone possibly win the lottery more than once? The odds against these sorts of things are enormous. The global financial crisis is still fresh in all our minds…despite reassurances that such an event was virtually impossible, it happened. Kevin Gray looks at the probability of the improbable.

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Semiotics: The Billion-Dollar Case Study

Oct 16, 2014 No Comments

The RWC Semiotic series continues with Greg Rowland of The Semiotic Alliance detailing a comprehensive semiotic study for Calvin Klein. A study that got Calvin Klein back it’s mojo in the world of fragrance and demonstrated a billion dollar ROI.

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The Evolution of Digital Qualitative Recruiting

Oct 14, 2014 No Comments

Isaac Rogers As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand.  Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively.  In fact, […]

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Building a brand new future for market research

Oct 09, 2014 No Comments

Market researchers advise clients on branding all the time. But where are the truly engaging brands in MR? Keen as Mustard Marketing headed down to ESOMAR Congress to look at the implications of “Brand MR” in the present and what we can work towards in the future.

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