Paris, February 14. Just a few months after acquiring UK agency BDRC, French research and consulting company BVA Group continues its international expansion with the acquisition of Doxa, a market research and opinion poll leader in Italy.
Milan-based Doxa, which was founded in 1946, is Italy’s first research company generating revenues of €24 million and employing over 140 people.
This acquisition is said to be ppart of BVA Group’s growth strategy, which has been accelerated in 2018. BVA Group CEO, Pascal Gaudin, declared: “For us, Doxa was an obvious choice. As well as the natural synergy between our expertise and theirs, we recognise ourselves in Doxa’s values, for example in its constant quest for innovation, entrepreneurial spirit and human dimension.”
Doxa Chairwoman Marina Salamon, declared: “For Doxa, this is a project of major importance which will spur our growth. This merger with BVA will enable us to acquire new skills and conquer new markets and is consistent with our past development. We are fortunate to be joining a group that is very different from the other multinational companies operating in this market. I know that BVA will continue to develop in a positive, entrepreneurial way.”
The BVA Group now generates revenues of close to €200 million, has 1,000 employees and is present in over 12 countries in Europe, Asia and the Americas.
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