Many market researchers remain skeptical of the value in behavioural economics, Elina Halonen of The Irrational Agency caught up with Dan Ariely, master of behavioural economics and author of Predictably Irrational to talk about applying BE to market research.
Why are some people struck by lightning multiple times or, more encouragingly, how could anyone possibly win the lottery more than once? The odds against these sorts of things are enormous. The global financial crisis is still fresh in all our minds…despite reassurances that such an event was virtually impossible, it happened. Kevin Gray looks at the probability of the improbable.
Isaac Rogers As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively. In fact, […]