Wearable tech has the potential to revolutionise many industries, including market research. Madhav Mirani of Ugam Solutions looks at recent developments and hand-picks a few he thinks will have most impact on the profession.
It’s ESOMAR’s 67th annual Congress, this year held in Nice, France. This year we look at “what inspires” and our event team have been working hard to provide the industry with some of the best and most inspiring content within and outside the industry. To cover the event and ensure those that couldn’t make it […]
The name of Daniel Kahneman is brought up regularly at MR events, as behavioural economics gains more and more mainstream traction. Here Leigh Caldwell continues his journey in system one and two, and discusses the differences between the king of behavioural economics and his challenger Gerd Gigerenzer