Highlights of Day 2 of ESOMAR’s Latin America 2012 conference in Mexico City.

There’s more to social than just data. Social involves a mindset that prizes openness and collaboration and a method that stresses agility, capabilities that allow individuals to work quickly, on the go, on the cloud. These aspects of social are transforming market research.

Highlights of day 1 at ESOMAR’s Latin America conference 2012; Uncovering Opportunities

Kyle Nel believes that in some cases market research focuses to much on the individual and misses the bigger picture. But how do you measure the bigger picture?