Are we taking advantage?
Apr 26, 2012
2 Comments
Co-creation provides consumers with the opportunity to engage directly with the brands but what if anything should we be giving back to those consumers?
Archive for Anna Peters
My bias is bigger than your bias…
Mar 07, 2012
2 Comments
Regular contributor, Anna Peters of Promise Corp thinks the industry needs to reclaim bias in focus groups, arguing that sometimes taking into account consumer bias can lead to uncovering deeper insights
From Insight to Foresight in 2012
Jan 26, 2012
6 Comments
RW Connect’s new blogger, Anna Peters of Promise Corp looks at how companies can move from insight to foresight with the use of co-creation.
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