Regular contributor to RW Connect on all things gamey, Betty Adamou, also runs workshops to point researchers in the right direction in creating more engaging surveys. Here she shares one of her key exercises with RW Connect readers.
Betty Adamou thinks the industry needs to flick the switch on creativity this year and a fancy website is just not enough.
Betty Adamou has been at the ESOMAR Congress this week where the exhibitors do their best to come up with some most memorable marketing materials. It’s give her some inspiration.
Linking QR Codes with Market Research. I heard a rumour, not too long ago, that the young adults in Japan are getting QR codes tattooed on their bodies. “It’s a crazy urban myth!” I hear you cry. Curiosity got the better of me and before I knew it I was Googling ‘Tattoos of QR codes’ [...]
Betty Adamou Have you ever been in a bad mood? Yes, I hear you cry. Some of you may be in a thunderous mood right at this minute, in which case the way you read and receive this very blog post can be different to someone else. Others may be in a great mood. Maybe [...]
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