Reineke Reitsma It’s already been four years since my colleague Josh Bernoff published the book Groundswell, in which he discusses how organisations can harness the power of social media. Since then, there have been many heated debates at Forrester about how companies can measure the value that social media brings to their organisation — and [...]
As the world starts discussing the intricacies of the Mayan calendar, Nostradamus’ predictions and the potential appearance of “Planet X” in 2012, we thought we would get the conversation focused on something much more important … the future of Market Insights. No, there’s no doomsday planned for our profession but, yes, there may be some [...]
As some of you know, I really have a thing for doing research in multiple countries. I’ve been working in market research for two decades now and have always conducted international research projects — and experienced all the challenges that come with them. But I believe that conducting international research is even more challenging now [...]
Recently, I had a discussion with my colleague Andrew McInnes about the role market insights (MI) can play for customer experience departments, and why so many customer experience (CX) teams are doing research themselves instead of collaborating with their MI counterparts. In this talk we came up with the term “shadow MI.” Shadow MI: research [...]
Earlier this week, I attended the ESOMAR Congress 2011 in Amsterdam. It was a home game for me, but even I was impressed by the location and its very Dutch look and feel; I felt proud of my country (of course it helps that I’m a big fan of stroopwafels, poffertjes, mature cheese, and bitterballen). [...]
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