The news that a direction you’ve taken in business is the wrong one can sometimes be hard to swallow and as researchers it can be the hardest news to break to a client. Here Elias Veris shares his experience of accepting the bad news.
Elias Veris just realised that, short of sneezing, his every move in his local supermarket is recorded. With the tables turned and himself as the respondent it’s made him think. Are we giving enough value to our respondents?
Not next week, but the week after that, Esomar Congress 2011 kicks off in Amsterdam. I was at the 2009 edition (still as a student back then), and had a serious blast. Some amazing speeches, a lot of great people, and an enormous amount of enthusiasm from everyone. While I missed last year’s edition, I’m [...]
Elias Veris The basic idea behind a successful product or service is straightforward: it should solve a customer problem, remove a friction a customer has. For a consumer to be willing to pay for a product or service to you, in hard cash or time, you should solve the problem either better than your competition, [...]
People connect with narratives and have done for centuries, Elias Veris looks at the storytelling lessons that can be learned from Hollywood and how they can help market researchers.
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