Like the 19th century fad of Phrenology, Kyle Nel thinks the industry may well be focusing too much on the tangible and oversimplifying the consumer. What do you think?

Kyle Nel Time and time again in multiple organisations I have seen “good but not great” research results that lead to business decisions that do not move the proverbial needle for the retailer/brand/organisation. Why? If people like “it”, and say that they would likely buy/do whatever it is we asked in the research, why would [...]

How many times have you shelled out a small fortune on sample (qual or quant) and thought there has to be a better way to spend this money.  What am I/we or anyone really getting out of this…really?  My experience has been that just because the cost is high does not necessarily mean that the [...]

Justin Bieber, this generation’s David Cassidy, has a large and devoted fan base. He has 10 million followers on Twitter and has hit songs on iTunes and the Billboard charts. He is also all over YouTube and the Internet at large. Google AdWords iterations with his name are some of the most expensive to buy [...]