Archive for Simon Wood

Can IVR ever work as a survey approach?

Mar 26, 2013 3 Comments by

This month, regular RW Connect commentator Simon Wood, talks about a recent experience with a robot and whether IVR (interactive voice response) is an acceptable tool to use in market research data collection.

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The Power of Emotion

Jan 07, 2013 3 Comments

Made a resolution this year? Or already broken one? Regular contributor Simon Wood, head of Stakeholder Management Research at TNS suggests this year’s resolution should be making 2013 ‘the year of managing emotions’. Here he tells us why.

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The Terror of Targets

Nov 26, 2012 No Comments

The end of the year often brings new targets from customers. Here, regular contributor Simon Wood, talks about the best practices around setting those targets and measuring them.

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Understanding the Customer

Oct 02, 2012 No Comments

The Olympics has provided some great inspiration for some of our bloggers, here Simon Wood of TNS looks at the challenges in representing the satisfied customers that, for one reason or another, won’t purchase again.

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The Language of Experience

Aug 02, 2012 1 Comment

Inspired by Research Live’s recent poll of top twitterers in market research, Simon looks at Simon Cowell’s impressive research credentials and the importance of understanding the customer journey before we look at a customer experience project.

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Lost amid a sea of metrics!

Jun 19, 2012 No Comments

Regular RW Connect contributor Simon Wood sees a lot of metrics used in satisfaction surveys, but how are those key metrics chosen? Are companies doing enough research? And are they taking into account the consumer when they chose? What is the best way to pick a metric?

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The need for authenticity

May 24, 2012 3 Comments

Resident blogger on all things customer experience, Simon Wood talks about the absence of ‘brand’ being one of the of the bigger mistakes we’ve made in how we handle customer experience research.

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