Whilst discovering an insight may increase your understanding of a situation, creating the energy to act on the insight is an essential component of the process according to Marco Vriens, author of The Insights Advantage. Drawing on his experience in leading the Microsoft and GE Healthcare analytics, research and insights teams, he highlights how to translate insights into action and the role of big data for market research.

In the first of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to the Herbert A.Simon Professor of Economics and Psychology at Carnegie Mellon University, George Loewenstein.

We talk to Brad Smallwood, head of measurement and insights at Facebook, about the pros and cons of sentiment measurement and what he needs from the research industry in this emerging social world.

We speak to Paul McDonald of Google Consumer Surveys to find out how this new service came about and whether it is regarded by Google as a real business money-maker.

Rex Briggs, author and CEO of Marketing Evolution, interviews Adrian Wooldridge, Schumpeter columnist and Management Editor of the Economist in the UK. Rex asks cutting edge questions about marketing, business, society and where it’s all going?

Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost town.