Archive for Interviews

How to apply behavioural economics in market research: Advice from Dan Ariely

Oct 29, 2014 1 Comment by

Many market researchers remain skeptical of the value in behavioural economics, Elina Halonen of The Irrational Agency caught up with Dan Ariely, master of behavioural economics and author of Predictably Irrational to talk about applying BE to market research.

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All in the mind

Mar 12, 2014 No Comments

Technology and affordable air travel may be bringing cultures together, but diversity runs deep,
says author and academic Richard Nisbett

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Delivering from Finish to Start

Feb 12, 2014 No Comments

Arjan Sissing, senior vice president and head of corporate brand marketing at Deutsche Post DL on choices to ensure sponsor partnership fits into the company’s global communication strategy and how his team measures economic success.

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A Social Media Olympics

Feb 10, 2014 No Comments

RW Connect caught up with Alex Huot, Head of Social Media at the International Olympics Committee, during the build up to the Sochi Winter Olympics this month, to talk about social media at the IOC, the importance of engagement, how they measure value, and the platforms they are currently using.

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Model Behaviour

Nov 06, 2013 2 Comments

RWC has brought together two of the biggest names in behavioural economics. Here Mark Earls, author of Herd, talks to one of the founders of the discipline George Loewenstein about ‘empathy gaps’, how the brain reacts to issues of privacy, and the future of Behavioural Economics.

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Research For the Huffington Post

Oct 14, 2013 No Comments

CEO Jimmy Maymann on why the HuffPost is investing in video, how it uses market research to understand what people want as it rolls out into new regional markets, and how passive audience measurement has driven growth in the range of content provided.

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The Data Revolution

Oct 14, 2013 No Comments

Simon Chadwick talks to Kenn Cukier, the data editor at The Economist about what big data can offer decision makers, who are the big data players today and the types of companies that will be the key players in the future and what this means to market research.

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