RWC has brought together two of the biggest names in behavioural economics. Here Mark Earls, author of Herd, talks to one of the founders of the discipline George Loewenstein about ‘empathy gaps’, how the brain reacts to issues of privacy, and the future of Behavioural Economics.
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Garry Kasparov is not only the greatest chess player the world has ever seen but also author of How Life Imitates Chess, a prolific speaker on the world stage, an entrepreneur and, in his native Russia, an opposition politician. Here he talks to Simon Chadwick talks about the parallels between business and chess.
Whilst discovering an insight may increase your understanding of a situation, creating the energy to act on the insight is an essential component of the process according to Marco Vriens, author of The Insights Advantage. Drawing on his experience in leading the Microsoft and GE Healthcare analytics, research and insights teams, he highlights how to translate insights into action and the role of big data for market research.
In the first of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to the Herbert A.Simon Professor of Economics and Psychology at Carnegie Mellon University, George Loewenstein.