We’re facing a tipping point in the development of global business. All global businesses, particularly those in the west are going to need to develop new ways of thinking and new ways of working. Here Chris Jaques, CEO of M&C Saatchi Asia tells us why.
Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost
Paul Magnone and Christopher Frank, the authors of Drinking from the Fire Hose of Data, talk to John Kearon about how to avoid drowning in information
The full audiocast of Surinder Siama’s interview with Facebook head of Measurement Research, Sean Bruich.
The full audiocast of Vinay Ahuja interview with Nathan Eagle, co-founder and CEO of Jana (formerly txteagle) and a leading expert on mobile research in emerging markets.
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