Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost
Paul Magnone and Christopher Frank, the authors of Drinking from the Fire Hose of Data, talk to John Kearon about how to avoid drowning in information
The full audiocast of Surinder Siama’s interview with Facebook head of Measurement Research, Sean Bruich.
The full audiocast of Vinay Ahuja interview with Nathan Eagle, co-founder and CEO of Jana (formerly txteagle) and a leading expert on mobile research in emerging markets.
Among all the B2B brands, Xerox stands out as one of the handful in the rarefied space at the top. We talks to Christa Carone about the contribution of market research to the branding process.
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