Citizen journalism supports news-makers all over the world. Krishan Lathigra and Amrita Sood look at how can it help research.

Nick Roberts joined Sugata Research a week before the Great East Japan Earthquake. Here he shares the lessons of one of his first projects; looking at consumer behaviour and attitudes 6 weeks after the quake.

Culture speaks to us of our identity, our relationships and our behaviours. It drives and shapes our needs and wants. Yet as researchers, we rarely bother to look into this cultural world: the place where brands and objects create and provide meaning to everyday life.

In Saudi Arabia the traditional cultural roles of women are changing. Stuart Campbell-Morris looks at the reasons why and how marketers need to adapt to target this new demographic.