We take a look at usage and some of the challenges and implications of the digital age, using primary research that is essentially focused on Mexico and Brazil, combining a rich secondary data resource with primary data collected from healthcare professionals in LatAm.

Semiotician Alfie Spencer tells Jo Bowman how cultural analysis can inform brand positioning and communication, and aid sales of everything from technology to toothpaste.

Behavioural economics is making a big impact on marketing, business and strategy. In this article Abi Hill and Stephen Phillips of Spring Research look at it’s relevance to research.

Jaisy Desai, Director at Synovate in Mumbai looks at how the analysis of visual codes can unearth unspoken consumer motivations and shows us how those blank spaces can provide deeper insight.