There’s more to social than just data. Social involves a mindset that prizes openness and collaboration and a method that stresses agility, capabilities that allow individuals to work quickly, on the go, on the cloud. These aspects of social are transforming market research.
Dr Thomas Hein, VP of Global Market Research at Bayer Healthcare Pharmaceuticals thinks market researchers must transform themselves into internal consultants who dispense insight not just analysis if they are to survive the next decade.
Having acquired Synovate last year, Ipsos spans 84 countries and has 16,000 employees. Didier Truchot talks to Jo Bowman about integration, expansion and thriving in an increasingly competitive market.
Late last year TNS carried out a series of one to one interviews with international CMOs to probe specifically on the role digital is playing in the work of marketers to grow their businesses. Simon Falconer, Global Digital Director of TNS shares with us some of the results and details the over-riding CMO imperatives that emerge.
Simon Chadwick of Cambiar presents the conclusions of the 2011 Cambiar Capital Funding Index, which studies the flow of investment into our industry over the course of a year.
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