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  1. Annie Pettit, CRO Peanut Labs
    Annie Pettit, CRO Peanut Labs at |

    Let’s not forget that there isn’t and can’t be ‘The Right Model.’ Humans are far too complex for one theory to be perfectly 100% correct. As we do with research methodologies, understanding a variety of methods, techniques, and theories will put us much farther ahead than deciding that our current favourite thing is the right thing.

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