4 Responses

  1. Annie Pettit, Chief Research Officer, Peanut Labs

    Totally agree. At the same time, let’s make sure that when we simplify things, we aren’t dumbing them down. We still need to ensure we apply rigour to our work and we need to fully understand the nuances that will apply to the actions we take. Simple doesn’t mean dumb.

  2. Maya Middlemiss
    Maya Middlemiss at |

    ‘As simple as possible… But no simpler” – not sure who among many that should correctly be attributed to. But in terms of recruiting qual participants, it’s a trend I endorse wholeheartedly, particularly the idea of using technology to simplify. Too often research specifiers tend to forget that the (potential) participants in the research have no stake whatsoever in the outcome, beyond any immediate incentive. So horribly complex questionnaires and processes and project design are simply a barrier to engagement

  3. Measurement Trends For 2016 – Kristin Luck

    […] Measurement Trends For 2016 […]

  4. Divya, SurveyTabs Research
    Divya, SurveyTabs Research at |

    Yes. Social or Passive data would be one of the major measurement indicators for next few years. One of my favorite example of use of social or passive data is the use social data from news items and mine it together to develop real-time news insights about a publicly traded company. Clients can take advantage of these insights to drive their real time investing decisions.

    SurveyTabs Research, Bangalore


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