The female model: Creating a happy and profitable business culture

Aug 06, 2014 No Comments

Danielle Todd was a finalist at last year’s ESOMAR Young Research Award with her paper Male, Pale and Stale. Here she revisits her original paper for Women in Research, looking at the benefits of diverse business environments.

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A Game Changer for Qual – Playing with Particle Physicists at CERN

Jul 31, 2014 No Comments

At CERN in Switzerland, home of the Large Hadron Collider, they wanted to know much visitors took away from their experience. Cori Moore of Point-Blank International shares how they used haptic sense-making techniques, including Lego to facilitate a dialogue between scientists and visitors.

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Content Strategy – It’s In The Numbers

Jul 29, 2014 No Comments

In the final part of the series, Emily Slee at Keen as Mustard continues to explore the world of content marketing for research agencies. This week she looks at the numbers and the best ways to measure the consumption and success of your content marketing strategy.

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Meaning of Health & Illness in Today’s Culture

Jul 24, 2014 No Comments

In our ongoing series taking a comprehensive look at semiotics best practice and real-world applications, Krzysztof Polak of Semiotic Solutions shares how semiotics and cultural research can be applied to the pharmaceutical market to strengthen product portfolios

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Content Marketing – The When, The Where and The How

Jul 22, 2014 No Comments

In the second of a 3 part series, Emily Slee at Keen as Mustard continues to explore the world of content marketing for research agencies. This week she looks at the avenues open to agencies and how to get the best of medium.

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Lessons from BrandZ

Jul 17, 2014 No Comments

Millward Brown’s BrandZ database keeps track of the brand equity for over 23,000 global brands. Here Anastasia Kourovskaia walks us through the key lessons for big brands gathered in 8 years of tracking studies.

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Building a Brilliant Content Marketing Strategy

Jul 15, 2014 No Comments

Content marketing has become a significant element in the activities of research agencies across the world, as an ideal way to demonstrate thought leadership. Here, in the first of a 3 part series, Emily Slee of Keen as Mustard talks us through the first steps in building a content marketing strategy for your agency.

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