Applying the principles of behavioural science

Nov 27, 2014 No Comments

Simon Wood I’ve had the luxury of attending a few customer experience conferences recently and I have to say they’ve been largely fascinating.  Hearing organisations talk about their passion for customer service, the efforts they’ve gone to improve it and how its had a transformational impact upon their business – both internal culture and morale, […]

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Telling Brand Stories

Nov 27, 2014 No Comments

At this year’s Global Qualitative conference Martin Lee of Acacia Avenue ran a session on the importance of storytelling in communicating insights. He asked delegates to write their on brand stories for the sessions, here are this year’s winners.

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MROCs – if you build one, they won’t necessarily come!

Nov 25, 2014 No Comments

Building your own MROC can provide a powerful way of continuously generating feedback about your brand and how customers feel about your products and services. But it is not uncommon for organisations to put more effort into the design of their MROCs than addressing the key challenge of ensuring ongoing member interaction and engagement. Here Chris Myers shares his 9 tips to help drive greater engagement in MROCs

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Information is Beautiful Awards 2014: Rappers, Raw Tools and The First World War remembered

Nov 21, 2014 No Comments

We sent MRX marketing guru Lucy Davison down to the Information is Beautiful Awards in London last week to take a look at the cutting edge of data visualization. But for a competition that revels in the communication of data, where were the research agencies?

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How Should Qualitative Fieldwork Adapt to Changes in Qualitative Research?

Nov 20, 2014 No Comments

In a week where the question of qualitative evolution and adaption was a key feature of ESOMAR’s Global Qualitative conference, Neil McPhee draws from 45 years experience in fieldwork, to look at the past, present and future, and asks are we moving too fast?

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ESOMAR Global Qualitative 2014 – Day 2

Nov 19, 2014 No Comments

This week Venice hosts ESOMAR’s Global Qualitative 2014 conference. Jonatan Hedin, our reporter on the ground, recaps day 2 and asks the question of the week; Is qualitative research evolving or adapting (or neither)?

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We are all technologists now. Get on Board!

Nov 18, 2014 No Comments

Peter Harris Research is undoubtedly in a dramatic stage of unrest. Market forces like ‘generation flux’ and the advent of the ’sharing economy’ are challenging traditional customer research to evolve. While uncomfortable and complicated for researchers to do, it is also an incredible opportunity to improve the industry’s overall reputation and importance. From talking to […]

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