Making Sense of Emotions

Sep 30, 2014 No Comments

The importance of emotions in building strong relationships between brands and consumers is well-documented, here Mark Whiting and Sandrine McClure share how, by leveraging each of the senses, companies can strengthen those relationships.

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Context Hacks and Emotional Packs – Part 2

Sep 25, 2014 No Comments

In the second part of Tom Ewing’s look at the application of context hacking in research, he shares how Brainjuicer hacked the context of pack testing to get more accurate results – and how the same thinking can be applied to other parts of shopper marketing…

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Context Hacks and Emotional Packs – Part 1

Sep 23, 2014 No Comments

In the first of a two part series looking at the application of system 1 research in packaging research, Tom Ewing of Brainjuicer talks about how you can improve your chances of predicting real behaviour by “hacking” the context in which you’re asking about how to apply this thinking to pack testing.

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Wearables and Market Research

Sep 18, 2014 No Comments

Wearable tech has the potential to revolutionise many industries, including market research. Madhav Mirani of Ugam Solutions looks at recent developments and hand-picks a few he thinks will have most impact on the profession.

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Could text analytics mean the death of attributes?

Sep 16, 2014 No Comments

The capabilities of text analytics tools have grown hugely, here Simon Wood of TNS talks about how text analytics can help cull attributes and questions when building new surveys.

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Deciphering Sponsorship Success

Sep 11, 2014 No Comments

With another summer of high profile sports events coming to a close, all manner of brands have been fighting to secure their place in the increasingly complex and high stakes world of sponsorship. Nichola Kent-Lemon shares the key factors in the success of your sponsorship?

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ESOMAR Congress 2014 – Day 3

Sep 10, 2014 No Comments

It’s ESOMAR’s 67th annual Congress, this year held in Nice, France. This year we look at “what inspires” and our event team have been working hard to provide the industry with some of the best and most inspiring content within and outside the industry. To cover the event and ensure those that couldn’t make it […]

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