Betting on your future: Why sweaty palms are important to the research industry.

Dec 04, 2014 No Comments

At this year’s Congress 20|20 Research exhibited their potentially groundbreaking work with the Oculus Rift. Over on RW Connect we were intrigued as to how a company could make the decision to invest so heavily in a technology that has yet to go on general sale. Here Isaac Rogers shares the process 20|20 went through in creating a commitment to virtual reality.

Read more

Fostering Creativity in Groups

Dec 02, 2014 No Comments

KL Communications set out to discover whether there were certain creative strategics best suited to adapting and creating new products and services in the online group market research setting. Here, Lisa Fuchs sets out the hypothesis and shares the case study and key findings from the study.

Read more

Applying the principles of behavioural science

Nov 27, 2014 No Comments

Simon Wood I’ve had the luxury of attending a few customer experience conferences recently and I have to say they’ve been largely fascinating.  Hearing organisations talk about their passion for customer service, the efforts they’ve gone to improve it and how its had a transformational impact upon their business – both internal culture and morale, […]

Read more

Telling Brand Stories

Nov 27, 2014 No Comments

At this year’s Global Qualitative conference Martin Lee of Acacia Avenue ran a session on the importance of storytelling in communicating insights. He asked delegates to write their on brand stories for the sessions, here are this year’s winners.

Read more

MROCs – if you build one, they won’t necessarily come!

Nov 25, 2014 No Comments

Building your own MROC can provide a powerful way of continuously generating feedback about your brand and how customers feel about your products and services. But it is not uncommon for organisations to put more effort into the design of their MROCs than addressing the key challenge of ensuring ongoing member interaction and engagement. Here Chris Myers shares his 9 tips to help drive greater engagement in MROCs

Read more

Information is Beautiful Awards 2014: Rappers, Raw Tools and The First World War remembered

Nov 21, 2014 No Comments

We sent MRX marketing guru Lucy Davison down to the Information is Beautiful Awards in London last week to take a look at the cutting edge of data visualization. But for a competition that revels in the communication of data, where were the research agencies?

Read more

How Should Qualitative Fieldwork Adapt to Changes in Qualitative Research?

Nov 20, 2014 No Comments

In a week where the question of qualitative evolution and adaption was a key feature of ESOMAR’s Global Qualitative conference, Neil McPhee draws from 45 years experience in fieldwork, to look at the past, present and future, and asks are we moving too fast?

Read more