At this year’s Congress 20|20 Research exhibited their potentially groundbreaking work with the Oculus Rift. Over on RW Connect we were intrigued as to how a company could make the decision to invest so heavily in a technology that has yet to go on general sale. Here Isaac Rogers shares the process 20|20 went through in creating a commitment to virtual reality.
Simon Wood I’ve had the luxury of attending a few customer experience conferences recently and I have to say they’ve been largely fascinating. Hearing organisations talk about their passion for customer service, the efforts they’ve gone to improve it and how its had a transformational impact upon their business – both internal culture and morale, […]
Building your own MROC can provide a powerful way of continuously generating feedback about your brand and how customers feel about your products and services. But it is not uncommon for organisations to put more effort into the design of their MROCs than addressing the key challenge of ensuring ongoing member interaction and engagement. Here Chris Myers shares his 9 tips to help drive greater engagement in MROCs