Dutch market research agency Motivaction contributes to global initiative by The Elijah Interfaith Institute with a report based on their international Glocalities research, showing that the vast majority of humanity is open to people with a different faith.
As Africa garners more commercial attention, we look to define the middle class in this market.
An insight into how we can better segment consumers based on social data using alternative methods to traditional social listening.
The name of Daniel Kahneman is brought up regularly at MR events, as behavioural economics gains more and more mainstream traction. Here Leigh Caldwell continues his journey in system one and two, and discusses the differences between the king of behavioural economics and his challenger Gerd Gigerenzer
As Research World looks toward the future, we ask our regular contributors at RWC where they see the future of MR. Preriit Souda, Kristin Luck, Anna Peters, Colin Strong, Kyle Nel, and Simon Wood tell us how big data, recruitment and mobile will change the industry, or destroy it.