The power of the fact (and Bono’s very excited)

Jul 01, 2014 No Comments

Regular commentator Peter Harris shares his thoughts on the increase in collaborative economy and the need for transparency of all of those involved in market research and beyond. Citing a recent Ted Talk with U2 Bono, he asks: where does MR sit in this customer revolution?

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Digital Dimensions 2014

Jun 28, 2014 No Comments

ESOMAR recently held the annual Digital Dimensions conference in Stockholm. If you couldn’t make it over to Stockholm or catch it on the livestream, then catch up with the key takeaways from our roving reporter on the ground, Annie Pettit of Research Now.

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IIeX Atlanta 2014

Jun 27, 2014 No Comments

The Insight Innovation Exchange (IIeX) from the folks over at Greenbook, is the most recent addition to the market research conference circuit. This month 650 attendees descended on Atlanta for the US edition of the conference, and we sent Zoe Dowling over to check out the event. Here are her key takeaways.

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Embracing the Semiotics of Everyday Things

Jun 26, 2014 No Comments

The RW Connect series on semiotics continues with the semiotics of the selfie. Marie Lena Tupot and Tim Stock of scenarioDNA talk us through a recent case study looking at the culture of selfies in the wider world of the millennials.

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MR Conferences – How Valuable are they?

Jun 24, 2014 3 Comments

The spring conference season is almost over, but will begin again in earnest come September. But with so many conferences around the world, how do you choose which one’s right for you and will, in some way, provide ROI? Here conference veteran Edward Appleton shares his take on a crowded market.

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Tired of the meaninglessness?

Jun 19, 2014 No Comments

RW Connect continues our in-depth look into semiotics with a case-study from semiotician Oliver Perrin, who talks us through a study for a major fast-food outlet and shows how semiotics provides a powerful toolset in creating more meaningful communications.

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Morbid is the new fun

Jun 17, 2014 No Comments

RWC’s resident trendspotter, Dr Lida Hujić, shares what is happening at the front-lines of fashion. The vintage aesthetic is out and the macabre is in … but what does that mean for brands now, and in the coming months.

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