Why B2B marketers must measure and maximise the ROI of market research

Feb 11, 2015 No Comments

Why aren’t American companies investing in the research that over half believe would be valuable? Here Julia Cupman or B2B International discusses the whys and hows of measuring ROI on research spend.

Read more

Analytics: Are we data rich and insight poor?

Feb 11, 2015 No Comments

Jo Bowman We talk to the CEOs of the global Big Four GfK CEO Matthias Hartmann Matthias Hartmann says the “waterfall of data” hitting businesses is just the beginning of the new information age, as the internet of things adds to the weight of passive consumer data already being generated. “It’s said that by 2020 […]

Read more

2014 investment shows 82% increase

Feb 11, 2015 No Comments

Simon Chadwick, Editor-in-Chief of Research World and Managing Partner at Cambiar provides us his annual review of the state of capital investment in the industry, and finds there is no let up in the tsunami of investment capital washing into market research and analytics

Read more

Will Big Data Kill The Market Research Star?

Feb 10, 2015 No Comments

Richard Evensen Chevrolet builds 4G LTE Wi-Fi in their cars and trucks. GE lets you extend the dryer cycle from your couch and preheat your oven from the grocery store. Timex Ironman One GPS+ lets your friends track your workout or race. What do all of these have in common? They’re devices (car, oven, your […]

Read more

Millennials in Market Research – a young researcher’s view

Feb 09, 2015 No Comments

There has been a wide and on-going discussion in market research on bringing in and retaining the best talent for the industry. Each year associations do more and more to address the issue. But are we doing enough?

Read more

How Brands Become Culture: The Dawn of CSP

Jan 29, 2015 No Comments

Panos Dimitropoulos The relationship between brands and consumers is constantly being renegotiated to fit new conditions. These are related to changing socio-economic and political parameters, shifting perceptions of the role of consumerism as well as increasing competition from a growing number of brands but also consumers’ familiarity and thus ‘immunity’ to promotional messages. So how […]

Read more

Bridging the Gap

Jan 20, 2015 No Comments

Kristin Luck Without a doubt the research industry is struggling to evolve at the pace of technology innovation as it relates to data and emerging data sources. We don’t have a “big data problem”, we have a distinct gap between our traditional methods and a massive influx of new technologies and data streams. Traditionally we’ve […]

Read more