The raft of online tools available to today’s qualitative researcher is allowing researchers to work together over greater distances. Here Issac Rogers shows us how, by codifying your expertise and harnessing online techniques, you can reach significant insights and level the field for smaller agencies.
Tom De Ruyck, Head of Consumer Consulting Boards at Insites Consulting and co-author of The Consumer Consulting Board has extensive experience in running communities for some of the worlds major brands. He he shares the details of research carried out in identifying how best to engage consumers in local environments
Investment in mobile continues to grow, and it’s impact in in-store shopper marketing is being evangelised. But most of he research surrounding it is, at best, misleading, and often a distortion of reality. Here Sam Curtis, Global Director for Retail and Shopper with TNS looks at the truth around mobile at point of sale.