Running a Marketing Research Association as a Not-For-Profit

Mar 19, 2014 No Comments

Did you know that many, but not all, of these associations are run as not-for-profit businesses? In this article, that first appeared in the MRIA’s Vue magazine this month, leaders from four not-for-profit marketing research associations discuss how they make it work.

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Market Research Debunked

Mar 17, 2014 8 Comments

It’s common knowledge that market research is in a transitionary phase, as the industry tries to secure a place in a crowded market. Here Martina Olbertova looks at the 5 research myths holding research back from using its full potential.

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Diversity, Culture, and Semiotics

Mar 12, 2014 No Comments

“Like ‘sustainability’, the word ‘diversity’ had little popular currency ten or twenty years ago. Today everyone at least pretends to understand it”. Malcolm Evans, founder of Space Doctors delves into the world of semiotics and shows how the techniques can be used in helping researchers and marketers better understand international and local markets.

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Latinnovation: Business Growth through Consumer Behaviour Change

Mar 12, 2014 No Comments

Coca-Cola were faced with the challenge of increasing the impact of personal packaging in South Latin America. Esteban Foulkes of BMC and Roxana Paciente of The Coca-Cola Company, talk about how Coca-Cola grew their business in this area with a research project that directly led to the organisation modifying the behaviour of their target market.

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All in the mind

Mar 12, 2014 No Comments

Technology and affordable air travel may be bringing cultures together, but diversity runs deep,
says author and academic Richard Nisbett

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The Qualitative Explosion

Mar 12, 2014 No Comments

Is it the best of times. It is the worst of times. Qualitative researchers need to learn to adapt like never before. Jim Bryson discusses qualitative technique diversity, the challenge of adapting and what you need to do to keep up-to-speed in the new world of qualitative research.

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What’s hot in the tech world in LATAM?

Mar 12, 2014 2 Comments

Researchers in LATAM work in a region where online market research is still developing, but reaching the levels of the UK and USA could be a great opportunity.

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