Many non-North Americans consider Canadians and Americans to be almost identical, and although there are similarities, both are unique cultures. Aspects such as language can be a vital element to get right in a research study. Here Annie Pettit talks us through some of the crucial differences when conducting research in Canada.
In the run up to ESOMAR’s CEE Research Forum this month in Prague, Programme Committee member Annelies Verhaeghe talks to industry representatives from both client and supplier sides to look at the changes and trends affecting market research in Romania and Central and Eastern Europe. In the second of 3 articles she looks at how agencies in the region need can tackle the shrinking budgets of clients.