Mobile Research Matures

Oct 09, 2014 No Comments

Mobile research is developing into a method that delivers high-quality results across a much broader range of research applications. To understand how and why mobile now seems to be coming of age, we talk to four innovators in the field about how they see mobile evolving into a high quality and dependable research method.

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What do wearable devices bring to market research?

Oct 09, 2014 No Comments

Alex Johnson, head of innovation at Kantar Operations discusses testing whether wearables like Google Glass could offer a viable alternative to mobile handsets in collecting data. What are the key advantages and disadvantages of using this technology in market research?

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Are smartphones making us dumber?

Oct 09, 2014 No Comments

We increasingly use technology to remember for us – phone numbers, schedules and experiences – and whilst it empowers us in many ways, this study demonstrates that it may also be affecting our ability to remember which has implications for marketers, researchers as well as us as users.

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Kristin Luck: Use your voice and Vote!

Sep 30, 2014 No Comments

The candidates for the 2015-2016 ESOMAR Council were recently announced at ESOMAR’s 2014 Annual General Meeting held on Monday 8 September 2014 at the ESOMAR Congress in Nice, France. Nominations were invited for the two-year term from January 2015 to December 2016, with ten Council vacancies to be filled: 1 President, 1 Vice President and 8 […]

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Making Sense of Emotions

Sep 30, 2014 No Comments

The importance of emotions in building strong relationships between brands and consumers is well-documented, here Mark Whiting and Sandrine McClure share how, by leveraging each of the senses, companies can strengthen those relationships.

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Context Hacks and Emotional Packs – Part 2

Sep 25, 2014 No Comments

In the second part of Tom Ewing’s look at the application of context hacking in research, he shares how Brainjuicer hacked the context of pack testing to get more accurate results – and how the same thinking can be applied to other parts of shopper marketing…

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Context Hacks and Emotional Packs – Part 1

Sep 23, 2014 No Comments

In the first of a two part series looking at the application of system 1 research in packaging research, Tom Ewing of Brainjuicer talks about how you can improve your chances of predicting real behaviour by “hacking” the context in which you’re asking about how to apply this thinking to pack testing.

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