Diversity, Culture, and Semiotics

Mar 12, 2014 No Comments

“Like ‘sustainability’, the word ‘diversity’ had little popular currency ten or twenty years ago. Today everyone at least pretends to understand it”. Malcolm Evans, founder of Space Doctors delves into the world of semiotics and shows how the techniques can be used in helping researchers and marketers better understand international and local markets.

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Latinnovation: Business Growth through Consumer Behaviour Change

Mar 12, 2014 No Comments

Coca-Cola were faced with the challenge of increasing the impact of personal packaging in South Latin America. Esteban Foulkes of BMC and Roxana Paciente of The Coca-Cola Company, talk about how Coca-Cola grew their business in this area with a research project that directly led to the organisation modifying the behaviour of their target market.

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All in the mind

Mar 12, 2014 No Comments

Technology and affordable air travel may be bringing cultures together, but diversity runs deep,
says author and academic Richard Nisbett

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The Qualitative Explosion

Mar 12, 2014 No Comments

Is it the best of times. It is the worst of times. Qualitative researchers need to learn to adapt like never before. Jim Bryson discusses qualitative technique diversity, the challenge of adapting and what you need to do to keep up-to-speed in the new world of qualitative research.

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What’s hot in the tech world in LATAM?

Mar 12, 2014 2 Comments

Researchers in LATAM work in a region where online market research is still developing, but reaching the levels of the UK and USA could be a great opportunity.

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The Future of Research In Mexico

Mar 12, 2014 No Comments

Market research has evolved substantially over the last decade, and it is clear that change continues, albeit with some occasional pain.

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Transform Congress 2014 – Client-Side Impressions

Mar 11, 2014 No Comments

A few days ago, Edward Appleton, presented at Transform Congress 2014, the joint Febelmar/ESOMAR event held in Brussels. Here he shares his lasting, client-side impressions of the event.

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