Dr Thomas Hein, VP of Global Market Research at Bayer Healthcare Pharmaceuticals thinks market researchers must transform themselves into internal consultants who dispense insight not just analysis if they are to survive the next decade.

Peter H. van Westendorp’s 1976 Congress paper on the consumer perception of prices is frequently requested from the publications team here at ESOMAR. Here it is in full unabridged form available online for the first time.

Having acquired Synovate last year, Ipsos spans 84 countries and has 16,000 employees. Didier Truchot talks to Jo Bowman about integration, expansion and thriving in an increasingly competitive market.

We take a look at usage and some of the challenges and implications of the digital age, using primary research that is essentially focused on Mexico and Brazil, combining a rich secondary data resource with primary data collected from healthcare professionals in LatAm.

Marketers believe Latin America is on the cusp of transformations that will reshape its consumer markets for years to come.