Organisations are pinning significant hopes on Asia for growth and are striving to deploy their brands optimally in these markets. But all too often they arrive with a very western idea of a brand. Here James Parsons, winner of the Best Paper Award at ESOMAR’s APAC 2013 event, talks about what the difference in brands in Asia.
For many years market research samples used in Brazil concentrated almost exclusively on São Paulo and Rio de Janeiro and occasionally on one or two of Brazil’s other major cities. This representation had obvious drawbacks. But with the growth of online penetration across Brazil the tables have started to turn.
Since qualitative research came online in the late 1990s bulletin board forum style formats have been the norm. Here Steve August, member of the programme committee at ESOMAR’s Qualitative event in November, talks about the advent of social and mobile internet and how it’s changing the format of qualitative research.
Less than six months after launch Twitter’s Vine Application is already the top free download application in the world. It certainly looks like it will be a popular addition to the social media canon. Here Betty Adamou talks about it;s application in research and presents the winner of the recent MRX Vine Competition.