Welcome to ESOMAR Congress 2012 part 2

Sep 11, 2012 2 Comments

Highlights from ESOMAR Congress: Day 1, afternoon. Covered by Erika Harriford-McLaren and bloggers Tom Ewing, Anna Peters, and Kathy Joe.

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Welcome to the ESOMAR Congress 2012 part 1

Sep 10, 2012 6 Comments

Welcome to the ESOMAR Congress 2012 blog. Live from Atlanta we’ll be providing timely updates on all the sessions, covered by our roving reporters Chris Wallbridge, Anna Peters, Tom Ewing and Kyle Nel.

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Mobile = location = effect

Sep 05, 2012 No Comments

In this presentation from the ESOMAR Congress 2011 Marnix van Gisbergen looks at the effect of location on the perceived intrusiveness of mobile advertisements.

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Market Research and the Olympics: Business Lessons from British Cycling

Sep 03, 2012 1 Comment

Like Finn Raben last week, Galen Mittermann has been drawing parallels between the Olympics and market research. In particular Galen looks at the lessons to be learnt from the British success in the velodrome.

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Market research with a plus

Aug 30, 2012 No Comments

The Brazilian market research industry is entering a new stage of innovation and a market that is opening up to smaller businesses. Caio Casseb talks about these changes and what it means for the industry as a whole.

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Consumer Proximity: The Market Researchers Secret Weapon in Advertising Research

Aug 28, 2012 2 Comments

RW Connect’s newest commentator Troy Hakansson of Millward Brown China, talks about the sometimes difficult relationship between the creative and market research agencies.

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Can we swear by our data?

Aug 23, 2012 2 Comments

RW Connect endeavours to bring it’s readers opinion pieces by some of the best young minds in the industry. In his first post for the platform, 2011 Young Researcher of the Year Award winner Preriit Souda looks at the challenges of data collection in India and why the local industry needs to change.

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