Damned if you don’t. Thoughts on the Unilever Accreditation Programme

Oct 31, 2012 11 Comments

When Unilever announced the start of it’s accreditation programme this year at the AQR AGM it caused quite a stir in the market research community. Here Pete Laybourne gives his thoughts on the programme and what it means for the future of the qualitative industry.

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Shower Thoughts

Oct 30, 2012 2 Comments

This month RWC regular commentator Preriit Souda of TNS muses on the recent explosion of big data and what the industry needs to do properly harness it, and the subject of creativity.

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Slow Food and Slow Research

Oct 24, 2012 1 Comment

Luigi Toiati of Focus in Italy is an unofficial ambassador of the Slow Food and Slow Life concept, here he talks about Slow Research and how the whirlwind of connectivity and machinery we find ourselves at the centre of may mean we’re losing our ways as researchers.

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How to research and market in “Incredible India”

Oct 17, 2012 No Comments

Pala Kuppusamy, CEO of Research Now Mobile in India talks us through the challenges of research and marketing in India and how mobile devices are already changing methodology and practice.

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Researchification of Games

Oct 15, 2012 No Comments

Watch the winner of the Best Presentation Award at the ESOMAR 3D Digital Dimensions 2011 conference in Miami where Peter Harrison, Creative Director of Brainjuicer talks about adopting a game designer’s approach to market research

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Global Prices Study 2012: US Market Research – Price is no Object?

Oct 11, 2012 1 Comment

This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place.

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Inspiring Senses

Oct 11, 2012 No Comments

Watch the winner of the Best Presentation Award at ESOMAR’s Qualitative 2011 conference, Massimo Cealti and Oliver Schieleit as they talk about how innovation in the sensory business can benefit from a new angle on research. And how future qualitative research can learn from sensory!

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