Getting the measure of it – tracking consumer engagement with digital ads

Jul 04, 2012 No Comments

Digital advertising now accounts for 27% of the UK market, topping TV and press display. But how can we measure their impact and ROI in building brand awareness? John Ferguson of Research Now thinks they are heading in the right direction.

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What Your CFO Needs To Know About Market Insights

Jul 03, 2012 No Comments

Reineke Reitsma of Forrester Research introduces a post by colleague Richard Evensen on why you should care about what your CFO thinks about research.

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Research Behind Gamification

Jun 28, 2012 1 Comment

James Rohde looks at some of the current research behind the use of virtual mediums and gamification in psychology and looks at what that means for research.

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Lost amid a sea of metrics!

Jun 19, 2012 No Comments

Regular RW Connect contributor Simon Wood sees a lot of metrics used in satisfaction surveys, but how are those key metrics chosen? Are companies doing enough research? And are they taking into account the consumer when they chose? What is the best way to pick a metric?

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Who’s the first to know?

Jun 18, 2012 3 Comments

As a follow up to our interview with How Cool Brands Stay Hot author Joeri Van den Bergh, the author of The First to Know: How Hipsters and Mavericks Shape the Zeitgeist, Dr Lida Hujić talks about her research into the dynamic between generations X & Y

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The Truth About Privacy

Jun 12, 2012 No Comments

Views about privacy are diverse, complex and fluid. Here, Congress 2012 presenter David McCaughan talks about how this impacts what consumers expect from businesses.

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Summer Academy 2012- Emerging Techniques

Jun 11, 2012 No Comments

Highlights of the ESOMAR Summer Academy Emerging Techniques Seminar looking at passive measurement in market research.

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