The Olympic (ideal?) standard – a lesson for market research?

Aug 14, 2012 No Comments

ESOMAR Director General Finn Raben thinks lessons can be learnt by the market research industry from the high standards the International Olympics Committee set and improve upon every 4 years.

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Understanding and improving the quality of social media data

Aug 09, 2012 No Comments

It’s no secret that the vast amount of conversations happening in social media offers a treasure trove of data to mine and insights to gather regarding the real-time needs of consumers. Here, Gina Pingitore discusses how to ensure the findings from social media more reliable and valid.

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The Game Experiments

Aug 07, 2012 1 Comment

Jon Puleston and Deborah Sleep examine the theory behind game-play, and looked at how it was being used in other fields, with the aim of discovering how we could integrate this thinking more effectively into our surveys.

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The Language of Experience

Aug 02, 2012 1 Comment

Inspired by Research Live’s recent poll of top twitterers in market research, Simon looks at Simon Cowell’s impressive research credentials and the importance of understanding the customer journey before we look at a customer experience project.

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Behaving Economically With the Truth

Jul 31, 2012 No Comments

In Orlando Wood’s ESOMAR Congress 2011 presentation he provides a new framework for understanding behavioural economics and identifies some of the influences on behaviour the research industry regularly overlooks. It shows how behavioural economics has been used to develop a new mass ethnographic approach – The Behavioural Detectives.

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Communicating Insights

Jul 31, 2012 1 Comment

For some time the way researchers have communicated insights has left a lot to be desired. Here Lucy Davison of Keen as Mustard Marketing talks about where we’re still going wrong and what we need to focus on when communicating data. Lucy will also be holding a workshop at this years ESOMAR Congress, looking at how to turn communications from dull to dynamic.

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15 Tips for Running an Online Panel

Jul 26, 2012 No Comments

In a new series for RW Connect Oliver Conner, Head of Innovation at OnePoll, goes back to methodological basics. This month he looks at how to improve an online research panel from both a panel and community manager perspective.

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