Slow Food and Slow Research

Oct 24, 2012 1 Comment

Luigi Toiati of Focus in Italy is an unofficial ambassador of the Slow Food and Slow Life concept, here he talks about Slow Research and how the whirlwind of connectivity and machinery we find ourselves at the centre of may mean we’re losing our ways as researchers.

Read more

How to research and market in “Incredible India”

Oct 17, 2012 No Comments

Pala Kuppusamy, CEO of Research Now Mobile in India talks us through the challenges of research and marketing in India and how mobile devices are already changing methodology and practice.

Read more

Researchification of Games

Oct 15, 2012 No Comments

Watch the winner of the Best Presentation Award at the ESOMAR 3D Digital Dimensions 2011 conference in Miami where Peter Harrison, Creative Director of Brainjuicer talks about adopting a game designer’s approach to market research

Read more

Global Prices Study 2012: US Market Research – Price is no Object?

Oct 11, 2012 1 Comment

This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place.

Read more

Inspiring Senses

Oct 11, 2012 No Comments

Watch the winner of the Best Presentation Award at ESOMAR’s Qualitative 2011 conference, Massimo Cealti and Oliver Schieleit as they talk about how innovation in the sensory business can benefit from a new angle on research. And how future qualitative research can learn from sensory!

Read more

Can Researchers Step Up to the Change

Oct 11, 2012 No Comments

We talk to Brad Smallwood, head of measurement and insights at Facebook, about the pros and cons of sentiment measurement and what he needs from the research industry in this emerging social world.

Read more

Delivering “in-the-moment” market research to global healthcare.

Oct 11, 2012 2 Comments

Mobile penetration amongst physicians is rising rapidly, yet pharma researchers have yet to fully utilise the technology. Here, John Branston walks us through a recent mobile case study and the wider implications and benefits of using mobile technology in pharma research.

Read more