Highlights of the first ESOMAR Seminar series on emerging technologies looking at Neuroscience and Neuromarketing.

Highlights of the first ESOMAR Seminar series on emerging technologies looking at Neuroscience and Neuromarketing.

Highlights of the first ESOMAR Seminar series on emerging technologies looking at Neuroscience and Neuromarketing.

Highlights of the first ESOMAR Seminar series on emerging technologies looking at Neuroscience and Neuromarketing.

What if we could conduct surveys without asking any questions? What if we could directly assess ‘feelings’ without fancy scales or complex biometric or neuroscience equipment? Alastair Gordon looks at new techniques in facial imaging.

Can research be device-agnostic? And what does that mean for respondent bias? Some of the questions raised by Reineke Reitsma after this years Mobile Research Conference in London

In our ongoing quest to learn more about the thoughts and concerns of a new generation of market researchers, it gives us great pleasure to introduce Caio Casseb of Talk Inc, Brazil. Each month Caio will be providing an insight into the world of the market researcher in Brazil.