Welcome to the ESOMAR Congress 2012 blog. Live from Atlanta we’ll be providing timely updates on all the sessions, covered by our roving reporters Chris Wallbridge, Anna Peters, Tom Ewing and Kyle Nel.
Like Finn Raben last week, Galen Mittermann has been drawing parallels between the Olympics and market research. In particular Galen looks at the lessons to be learnt from the British success in the velodrome.
The Brazilian market research industry is entering a new stage of innovation and a market that is opening up to smaller businesses. Caio Casseb talks about these changes and what it means for the industry as a whole.
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