Market Research That Goes Beyond “A Faster Horse”

Sep 27, 2012 No Comments

Reineke Reitsma and her colleague Kerry Bodine talk about co-creation and how those that use, the often quoted, “a faster horse” line need to get with the times.

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My Best Friend is a Time Machine

Sep 26, 2012 2 Comments

After a brief hiatus RWC commentator Tanvi Gupta is back. Here she talks about how nostalgia is leveraged by marketers and why the tastes and sensations of our childhood affect us so much.

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Professional Myth-Buster

Sep 17, 2012 4 Comments

Professor Richard Wiseman knows that most respondents tell lies when answering questions about themselves. What can we do about it? Researchers should observe more and ask less.

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The New Customer Expert

Sep 13, 2012 No Comments

Business leaders and market researchers are showing intense interest in new sources and methods for learning about customers and consumers. But the far more worrying problem is that the goal of tapping better information sources largely ignores the greatest opportunity and threat presented by these new sources: business partners’ evolving use of information in making customer-related decisions.

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Closing the open ends

Sep 13, 2012 2 Comments

Aakriti Verma and Sreenath Raghunath present a sample study looking at quantitative key driver analysis in spontaneous survey responses when working on customer loyalty surveys.

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Designing Questions for Children

Sep 13, 2012 No Comments

In this paper from the ESOMAR seminar on Children and Young People in Baden, Austria in 1980, Paul A Mayes discusses the important aspects in designing questions for children and the problems associated with collecting different types of frequently required data.

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A World of Difference – ESOMAR Global Market Research 2012

Sep 13, 2012 1 Comment

The ESOMAR Global Market Research Report 2012 is launched showing an overall picture of apparent stability in the global industry. Yet behind this headline figure of seeming steadiness are hugely disparate stories of massive gains in some markers and severe pain in others.

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