From ‘We to ‘Me’ Media

Apr 05, 2012 3 Comments

There is a clear challenge in measuring TV audiences as we move further away from traditional linear TV and into a world of on demand digital content. Sara Sheridan at Firefish thinks they have way of offering a 360 degree model for media consumption research. Here she tells us more…

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Making progress … by working backwards

Apr 05, 2012 No Comments

Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost town.

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Killing your gamified darlings

Apr 05, 2012 1 Comment

The news that a direction you’ve taken in business is the wrong one can sometimes be hard to swallow and as researchers it can be the hardest news to break to a client. Here Elias Veris shares his experience of accepting the bad news.

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Google Makes Their Market Research: Now What?

Apr 02, 2012 2 Comments

The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is.

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CEE Research Forum 2012 Day 2

Mar 27, 2012 No Comments

Highlights from ESOMAR’s Central & Eastern Europe Research Forum 2012. With day 2 looking at, among other things online research in CEE.

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CEE Research Forum 2012

Mar 26, 2012 No Comments

Highlights from ESOMAR’s Central & Eastern Europe Research Forum 2012. Day 1 looks at research in and from CEE.

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Evolving China

Mar 26, 2012 1 Comment

John Quelch, Professor of International Management, Vice President and Dean at the China Europe International Business School talks to Reseach World about global marketing and branding in emerging and developed markets. Brands are very significant, and their role is well understood in China. In a loosely regulated environment, the consumer needs to trust the person from whom they buy, but often this isn’t practical.

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