ESOMAR Congress Day 2, afternoon

Sep 12, 2012 4 Comments

Highlights from ESOMAR Congress: Day 2, afternoon. Covered by Kyle Nel, Tom Ewing and Chris Wallbridge.

Read more

ESOMAR Congress 2012 Day 2, morning

Sep 11, 2012 1 Comment

Highlights from ESOMAR Congress: Day 2, morning. Covered by Erika Harriford-McLaren and bloggers Chris Wallbridge and Kyle Nel.

Read more

Welcome to ESOMAR Congress 2012 part 2

Sep 11, 2012 2 Comments

Highlights from ESOMAR Congress: Day 1, afternoon. Covered by Erika Harriford-McLaren and bloggers Tom Ewing, Anna Peters, and Kathy Joe.

Read more

Welcome to the ESOMAR Congress 2012 part 1

Sep 10, 2012 6 Comments

Welcome to the ESOMAR Congress 2012 blog. Live from Atlanta we’ll be providing timely updates on all the sessions, covered by our roving reporters Chris Wallbridge, Anna Peters, Tom Ewing and Kyle Nel.

Read more

Mobile = location = effect

Sep 05, 2012 No Comments

In this presentation from the ESOMAR Congress 2011 Marnix van Gisbergen looks at the effect of location on the perceived intrusiveness of mobile advertisements.

Read more

Market Research and the Olympics: Business Lessons from British Cycling

Sep 03, 2012 1 Comment

Like Finn Raben last week, Galen Mittermann has been drawing parallels between the Olympics and market research. In particular Galen looks at the lessons to be learnt from the British success in the velodrome.

Read more

Market research with a plus

Aug 30, 2012 No Comments

The Brazilian market research industry is entering a new stage of innovation and a market that is opening up to smaller businesses. Caio Casseb talks about these changes and what it means for the industry as a whole.

Read more