Can we swear by our data?

Aug 23, 2012 2 Comments

RW Connect endeavours to bring it’s readers opinion pieces by some of the best young minds in the industry. In his first post for the platform, 2011 Young Researcher of the Year Award winner Preriit Souda looks at the challenges of data collection in India and why the local industry needs to change.

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Mobile Commerce Is Positioned For Rapid Growth In The Coming Years

Aug 22, 2012 2 Comments

Reineke Reitsma introduces a post by her colleague Susan Huynh who presents some of the top line details of a new Forrester report on mobile and retail behaviour.

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Joining the “Fringe”

Aug 21, 2012 No Comments

Last year a group of researchers got together in an effort to bring some fresh and creative thinking to market research. After a cameo at Latin America 2012 the Fringe Factory are back at the ESOMAR Congress 2012 in Atlanta. Kyle Nel tells us more.

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Towards an Idle Simplicity of Luxury

Aug 16, 2012 1 Comment

The perception of luxury is changing. In this philosophical article, Luigi Toiati addresses this new direction. A shift towards a more internal paradigm, a private, less ostentatious form of luxury. Here Luigi talks about this renaissance and what it means for marketers and researchers.

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The Olympic (ideal?) standard – a lesson for market research?

Aug 14, 2012 No Comments

ESOMAR Director General Finn Raben thinks lessons can be learnt by the market research industry from the high standards the International Olympics Committee set and improve upon every 4 years.

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Understanding and improving the quality of social media data

Aug 09, 2012 No Comments

It’s no secret that the vast amount of conversations happening in social media offers a treasure trove of data to mine and insights to gather regarding the real-time needs of consumers. Here, Gina Pingitore discusses how to ensure the findings from social media more reliable and valid.

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The Game Experiments

Aug 07, 2012 1 Comment

Jon Puleston and Deborah Sleep examine the theory behind game-play, and looked at how it was being used in other fields, with the aim of discovering how we could integrate this thinking more effectively into our surveys.

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