Comprehensive highlights from RWC’s reporter on the ground at ESOMAR’s Asia Pacific 2011 conference in Shanghai.

We’re facing a tipping point in the development of global business. All global businesses, particularly those in the west are going to need to develop new ways of thinking and new ways of working. Here Chris Jaques, CEO of M&C Saatchi Asia tells us why.

Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost

Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost town.