The Habit Problem
Jun 24, 2011
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Based on his experience at Walmart, Kyle Nel looks at the hows and whys of irrationality in human nature when it comes to concept testing.
Introduction to MR, an ever-changing map
Jun 24, 2011
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The market research landscape is constantly changing. Betty Adamou documents the links between some of the larger companies and wonders how it will look in the future.
What Happens To Our Traditional “Crutches” As We Adopt New Methods?
May 19, 2011
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Jacqueline Anderson at Forrester Research looks at how traditional research activities still fit into the world of new MR? And if so, how?
What e-Reward’s Acquisition Of Conversition Means For MR
May 12, 2011
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Roxana Strohmenger, Analyst at Forrrester Research looks at the implications of the recent take over of Conversition Strategies by e-Rewards.
Has C.O.D stolen my brother’s innocence?
May 10, 2011
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Is there a link between video games and violence in children? And is the research being carried out on the possible link as comprehensive as it should be?
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