Co-creation: How to innovate with consumers

Feb 23, 2011 1 Comment by

Andrew Needham and Nadia Zohhadi look at how the advent of Web 2.0 heralds a great opportunity for companies who trust their customers to bring them into the innovation process. (RW October 2009)

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Mining the Silent Evidence

Feb 22, 2011 No Comments

Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the ‘silent evidence’.

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The Doubting Consumer

Jan 23, 2011 No Comments

David Murphy talks to the chief consumer insights officer at Young & Rubicam, John Gerzema, about declining trust in brands and how research can help an energy-driven enterprise. (RW Nov 2009)

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