Lori Dixon of Great Lakes Marketing presents a case study were traditional qualitative techniques have coupled with ethnography to provide valuable insights in pharma research.
Randy Brooks at Directions Research presents a global case study that illustrates the problem of scale bias in international research and how brand rankings can provide a solution
Last year, Service Hero introduced the first national online customer satisfaction survey in Kuwait. Here, Faten Abu Ghazaleh, talks about the challenges and rewards of one of the biggest MR projects undertaken in the country.
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