When dealing with digital research methods, no matter how efficient and innovative the methods are, the same discussion always comes up: digital methods are colder, and because they do not allow for direct human contact, they hinder the full understanding of consumers. It is undeniable that, under many aspects, nothing replaces the on-on-one contact between [...]

The popularity of research communities is increasing fast. But how can you ensure a good enough participation rate? Stephan Ludwig draws on recent research to show that using well known weapons of persuasion can optimise your signups and get your community off to a great start.

Branded online research communities are increasingly used by companies to keep in touch with their customers. Robert Heeg finds out what have they learned so far? (RW March 2010)