Jaisy Desai, Director at Synovate in Mumbai looks at how the analysis of visual codes can unearth unspoken consumer motivations and shows us how those blank spaces can provide deeper insight.

Like the 19th century fad of Phrenology, Kyle Nel thinks the industry may well be focusing too much on the tangible and oversimplifying the consumer. What do you think?

Scott Young of Perception Research Services presents 3 eye-tracking case studies and the results in 3 retail consumer categories.

Randy Brooks at Directions Research presents a global case study that illustrates the problem of scale bias in international research and how brand rankings can provide a solution