Elias Veris just realised that, short of sneezing, his every move in his local supermarket is recorded. With the tables turned and himself as the respondent it’s made him think. Are we giving enough value to our respondents?

Regular contributor, Anna Peters of Promise Corp thinks the industry needs to reclaim bias in focus groups, arguing that sometimes taking into account consumer bias can lead to uncovering deeper insights

Anouk Willems at Insites Consulting looks at the differences in harnessing senior and young consumers when it comes to engagement in MROCs

In Saudi Arabia the traditional cultural roles of women are changing. Stuart Campbell-Morris looks at the reasons why and how marketers need to adapt to target this new demographic.