In the first of an on-going series this year celebrating the rich history of market, social and opinion research, we proudly present a paper from our 1969 Congress by sociologist Helen Hacker of the Adelphi University in New York.

Religion is an important part of daily life in Africa and impacts not only marketing but market research as well. (RW Nov 2009)

Culture speaks to us of our identity, our relationships and our behaviours. It drives and shapes our needs and wants. Yet as researchers, we rarely bother to look into this cultural world: the place where brands and objects create and provide meaning to everyday life.

According to a World Bank estimate, over 90% of the world’s middle class will be in emerging markets by 2030. Simon Chadwick talks with Anthony Pannozzo, Managing Principle of Research Communities at Continuum about what this means for researchers and their clients.