According to a World Bank estimate, over 90% of the world’s middle class will be in emerging markets by 2030. Simon Chadwick talks with Anthony Pannozzo, Managing Principle of Research Communities at Continuum about what this means for researchers and their clients.

Ashok Sethi, Head of Consumer Insights – Emerging Markets for TNS China looks at six ways to improve understanding of consumers in emerging markets, and why the usual techniques won’t work. (RW March/April 2011)