Recently, I had a discussion with my colleague Andrew McInnes about the role market insights (MI) can play for customer experience departments, and why so many customer experience (CX) teams are doing research themselves instead of collaborating with their MI counterparts. In this talk we came up with the term “shadow MI.” Shadow MI: research [...]
Earlier this week, I attended the ESOMAR Congress 2011 in Amsterdam. It was a home game for me, but even I was impressed by the location and its very Dutch look and feel; I felt proud of my country (of course it helps that I’m a big fan of stroopwafels, poffertjes, mature cheese, and bitterballen). [...]
When you follow the market insights industry as closely as I do, it’s easy to get submerged in the doom and gloom of our role. Of course, there are great presentations and case studies at conferences on emerging methodologies, and we have the awards ceremonies — like Esomar’s Young Researcher of the Year or the [...]
This week Lenny Murphy talked with our own Jill Chiara about the newest Technographics® offering, Community Speaks. This particular project take the trends we’re seeing in our Technographics data and explores them qualitatively in our MROC. The result is a rich understanding of current consumer technology trends.I’ve been working on this project with other Forresterites for some [...]
I just returned from keynoting a conference on the ROI of Market Research in Chicago. Prior to going, I expected to walk into a minefield of very divergent views on how market insights professionals can show their value. Instead, what I found was a “convergent validity” of the views forwarded by Forrester on how to show and [...]
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