Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost
Professor Rosabeth Moss Kanter, one of the world’s most respected educators and consultants, tells Jo Bowman that our ability to listen to the market and innovate to stay ahead of it is more acute now than at any other time in business history
Elena Ripamont, Massimo Massagrande and Marina Panizza tell us how innovative techniques led to valuable insights for a major pharmaceutical company.
Stephen Philips of Spring Research talks about the current state of qualitative research and how to get more qualitative work shown in the boardroom. (RW Jan/Feb 2011)
Corporate success in the web-enabled world of consumer choice means turning the classic supply-and-demand model on its head, Cambridge Group founder Rick Kash says. He tells Jo Bowman this gives smart researchers the chance to get into the driving seat of big business. (RW Jan/Feb 2011)
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