Garry Kasparov is not only the greatest chess player the world has ever seen but also author of How Life Imitates Chess, a prolific speaker on the world stage, an entrepreneur and, in his native Russia, an opposition politician. Here he talks to Simon Chadwick talks about the parallels between business and chess.
How does one of the worlds largest companies use research? Simon Chadwick interviews Mario Callegaro who is a research scientist at Google – there are a few surprises in store…..
How are consumers changing in response to uncertain times? How can research companies best help their clients deal with unpredictability and what have we learned from the last recession that will help us in the coming years? We discuss these and other hot issues with the leaders of GfK, Ipsos, Kantar and Nielsen.
Whilst discovering an insight may increase your understanding of a situation, creating the energy to act on the insight is an essential component of the process according to Marco Vriens, author of The Insights Advantage. Drawing on his experience in leading the Microsoft and GE Healthcare analytics, research and insights teams, he highlights how to translate insights into action and the role of big data for market research.
Rex Briggs, author and CEO of Marketing Evolution, interviews Adrian Wooldridge, Schumpeter columnist and Management Editor of the Economist in the UK. Rex asks cutting edge questions about marketing, business, society and where it’s all going?
Having acquired Synovate last year, Ipsos spans 84 countries and has 16,000 employees. Didier Truchot talks to Jo Bowman about integration, expansion and thriving in an increasingly competitive market.
Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out. But the low end of the market is a gold mine, not a ghost town.
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