All’s fair in love and…..Chess?
Garry Kasparov is not only the greatest chess player the world has ever seen but…
Researching at Google
How does one of the worlds largest companies use research? Simon Chadwick interviews Mario Callegaro…
Survival of the Fittest
How are consumers changing in response to uncertain times? How can research companies best help…
Knowing How to Win
Whilst discovering an insight may increase your understanding of a situation, creating the energy to…
Celebrating Change
Rex Briggs, author and CEO of Marketing Evolution, interviews Adrian Wooldridge, Schumpeter columnist and Management…
A holistic view of the market
Having acquired Synovate last year, Ipsos spans 84 countries and has 16,000 employees. Didier Truchot…
Making progress … by working backwards
Vijay Govindarajan tells us the low end of the world consumer market is too often…