Highlights of day 1 at ESOMAR’s Latin America conference 2012; Uncovering Opportunities

We take a look at usage and some of the challenges and implications of the digital age, using primary research that is essentially focused on Mexico and Brazil, combining a rich secondary data resource with primary data collected from healthcare professionals in LatAm.

Marketers believe Latin America is on the cusp of transformations that will reshape its consumer markets for years to come.

The spread of middle-class lifestyles in Latin America has created a new wave of opportunities for marketers and market researchers.