2012:Through the lens of client needs

Feb 16, 2012 No Comments by

Andrew Needham of Face takes a look at the results of the recent IBM Global CEO study and the suggestions on what research companies will need to do to meet client needs in 2012.

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Irrevocable Change

Feb 07, 2012 No Comments

The digital revolution is transforming the market place and has left CMO’s struggling to respond. Carolyn Heller Baird summaries the key learnings from IBM’s recent From stretched to strengthened report.

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Colour-Coded Marketing

Nov 08, 2011 No Comments

We talk to David Burgos and Ola Mobolade authors of the new book Marketing to the New Majority about marketing and researching minority populations.

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