Mining the Silent Evidence

Feb 22, 2011 No Comments by

Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the ‘silent evidence’.

Techniques & Methodologies Read more

Digging Deeper

Jan 31, 2011 No Comments

Fiona Blades of MESH Planning and Dr Paul Baines and Dr Emma MacDonald of the Cranfield School of Management explain their technique tracking touch-points at the last UK General Election. (RW July/August 2010)

Read more