Thinking from the data, research & business intelligence industry
An insight into how we can better segment consumers based on social data using alternative methods to traditional social listening.
We pick the brains of several industry experts about what will be big in the world of research methods in 2017.
Kevin Gray interviews Professor Andrew Gelman about the basics of Bayesian statistics – the history, the myths, the reality and its research usage.
In the latest of our semiotic series, Laura Oswald uncovers how we decode the meaning of pain.
Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the ‘silent evidence’.
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