Saudi Arabia: Women oil the wheels of change

Feb 06, 2011 2 Comments by

In Saudi Arabia the traditional cultural roles of women are changing. Stuart Campbell-Morris looks at the reasons why and how marketers need to adapt to target this new demographic.

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You Can’t Judge a Book by its Cover

Jan 13, 2011 No Comments

Arun Joshi and his colleagues at The Nielsen Company explain how they overcame respondent bias in the Middle East. (RW Jan 2009)

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