RWC is at Greenbook’s Market Research in the Mobile World conference in Amsterdam. Here are some of highlights.

How can researchers best take advantage of the rise in mobile devices for collecting data? Here are the five most important findings gleaned from studies comparing data collected using mobile devices compared to traditional online methods

Linking QR Codes with Market Research. I heard a rumour, not too long ago, that the young adults in Japan are getting QR codes tattooed on their bodies. “It’s a crazy urban myth!” I hear you cry. Curiosity got the better of me and before I knew it I was Googling ‘Tattoos of QR codes’ [...]

Vinay Ahuja talks to Nathan Eagle, co-founder and CEO of Jana (formerly txteagle) and a leading expert on mobile research in emerging markets.