Author Jonah Lehrer talks to Jo Bowman about neuroscience, creative genius, and watching people mop their kitchens. (RW Nov 2010)

Should researchers be replacing conventional tools with neuroscience – or would that be throwing away good practices, painstaking validated over decades, in the pursuit of the newest and latest scientific toy? (RW June 2010)

Sue Nosworthy looks at some of the questions raised in the recent ESOMAR seminar on Neuromarketing and what the future holds for the discipline.

Highlights of the first ESOMAR Seminar series on emerging technologies looking at Neuroscience and Neuromarketing.