We take a look at usage and some of the challenges and implications of the digital age, using primary research that is essentially focused on Mexico and Brazil, combining a rich secondary data resource with primary data collected from healthcare professionals in LatAm.
The highlights of Day 2 at ESOMAR’s 3D Digital Dimensions 2011 conference in Miami covered live by Erika Harriford-McLaren.
The highlights of the morning of Day 1 at ESOMAR’s 3D Digital Dimensions 2011 Conference in Miami covered live by Erika Harriford-McLaren.
When dealing with digital research methods, no matter how efficient and innovative the methods are, the same discussion always comes up: digital methods are colder, and because they do not allow for direct human contact, they hinder the full understanding of consumers. It is undeniable that, under many aspects, nothing replaces the on-on-one contact between [...]
The popularity of research communities is increasing fast. But how can you ensure a good enough participation rate? Stephan Ludwig draws on recent research to show that using well known weapons of persuasion can optimise your signups and get your community off to a great start.
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