Is the marriage of big data and advertising heading for an ‘uncanny valley’?

Mar 06, 2014 No Comments by

Is online advertising dying a slow death? Recent studies indicate the explosion of big data and online advertising could mean online advertising is going to be a victim of it’s own success. Here Colin Strong explores the future of the medium.

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Can Online Qualitative Research Be Potentially Misleading?

Jan 14, 2014 1 Comment

A presentation at ESOMAR’s Qualitative Conference earlier this year on online versus offline identity got Edward Appleton thinking. Here he asks, can qualitative research be potentially misleading? And what can we do about it?

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Is Market Research Ready for The Next Web?

Jun 04, 2013 No Comments

Recently Amsterdam hosted the annual European The Next Web Conference, bringing together some of the biggest names in technology and the world of online entrepreneurs. Erika Harriford McLaren headed down to find out what market research can glean from the cutting edge.

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From Mad Men to Math Men

May 08, 2013 No Comments

Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?

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Breaking away from São Paulo and Rio

Apr 22, 2013 No Comments

For many years market research samples used in Brazil concentrated almost exclusively on São Paulo and Rio de Janeiro and occasionally on one or two of Brazil’s other major cities. This representation had obvious drawbacks. But with the growth of online penetration across Brazil the tables have started to turn.

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The Romanian Perspective I: Research in Transition

Mar 04, 2013 2 Comments

In the run up to ESOMAR’s CEE Research Forum this month in Prague, Programme Committee member Annelies Verhaeghe talks to industry representatives from both client and supplier sides to look at the changes and trends affecting market research in Romania and Central and Eastern Europe. In the first of 3 articles she looks at current trends in online research.

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Qualitative Research 2012 Day 2 Afternoon

Nov 09, 2012 1 Comment

It’s the second day of ESOMAR’s Qualitative Research 2012 conference. And if you haven’t been able to get over to Amsterdam we will be covering the whole event. Check out the highlights from this afternoon here.

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