Market Research by Machine

Jul 08, 2014 3 Comments by

Recently the Los Angeles Times published an article written entirely by an algorithm. Here Lucy Davison talks about the robots that will be doing our jobs in 20 years and what that means for the research industry.

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“It’s hard to make predictions, especially about the future”

Jun 10, 2014 No Comments

In market research we are often told to discard the outliers. But what can we learn from them? Piet Hein Van Dam, of Wakoopa looks at the developments in the online world, and looks at some of the outliers that are currently exceeding and what that means for the future.

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A Sneak Preview of Digital Dimensions 2014

May 01, 2014 No Comments

Next month ESOMAR launches the annual conference looking at all things online and digital. Here, Programme Committee Chair for Digital Dimensions 2014, Jon Puleston gives us a sneak peek of the conference line up and why you should attend.

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Is the marriage of big data and advertising heading for an ‘uncanny valley’?

Mar 06, 2014 No Comments

Is online advertising dying a slow death? Recent studies indicate the explosion of big data and online advertising could mean online advertising is going to be a victim of it’s own success. Here Colin Strong explores the future of the medium.

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Can Online Qualitative Research Be Potentially Misleading?

Jan 14, 2014 1 Comment

A presentation at ESOMAR’s Qualitative Conference earlier this year on online versus offline identity got Edward Appleton thinking. Here he asks, can qualitative research be potentially misleading? And what can we do about it?

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Is Market Research Ready for The Next Web?

Jun 04, 2013 No Comments

Recently Amsterdam hosted the annual European The Next Web Conference, bringing together some of the biggest names in technology and the world of online entrepreneurs. Erika Harriford McLaren headed down to find out what market research can glean from the cutting edge.

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From Mad Men to Math Men

May 08, 2013 No Comments

Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?

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