From Mad Men to Math Men

May 08, 2013 No Comments by

Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?

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Breaking away from São Paulo and Rio

Apr 22, 2013 No Comments

For many years market research samples used in Brazil concentrated almost exclusively on São Paulo and Rio de Janeiro and occasionally on one or two of Brazil’s other major cities. This representation had obvious drawbacks. But with the growth of online penetration across Brazil the tables have started to turn.

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The Romanian Perspective I: Research in Transition

Mar 04, 2013 2 Comments

In the run up to ESOMAR’s CEE Research Forum this month in Prague, Programme Committee member Annelies Verhaeghe talks to industry representatives from both client and supplier sides to look at the changes and trends affecting market research in Romania and Central and Eastern Europe. In the first of 3 articles she looks at current trends in online research.

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Qualitative Research 2012 Day 2 Afternoon

Nov 09, 2012 1 Comment

It’s the second day of ESOMAR’s Qualitative Research 2012 conference. And if you haven’t been able to get over to Amsterdam we will be covering the whole event. Check out the highlights from this afternoon here.

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Rateocracy and its impact on market research

Nov 01, 2012 2 Comments

Welcome to rateocracy, a future in which every product, service provider and service location has a searchable, trackable rating. Robert Moran looks at what this means for research.

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Moving research online in Latin America

May 10, 2012 2 Comments

We take a look at usage and some of the challenges and implications of the digital age, using primary research that is essentially focused on Mexico and Brazil, combining a rich secondary data resource with primary data collected from healthcare professionals in LatAm.

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ESOMAR 3D Day 2

Oct 28, 2011 No Comments

The highlights of Day 2 at ESOMAR’s 3D Digital Dimensions 2011 conference in Miami covered live by Erika Harriford-McLaren.

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