Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?
For many years market research samples used in Brazil concentrated almost exclusively on São Paulo and Rio de Janeiro and occasionally on one or two of Brazil’s other major cities. This representation had obvious drawbacks. But with the growth of online penetration across Brazil the tables have started to turn.
In the run up to ESOMAR’s CEE Research Forum this month in Prague, Programme Committee member Annelies Verhaeghe talks to industry representatives from both client and supplier sides to look at the changes and trends affecting market research in Romania and Central and Eastern Europe. In the first of 3 articles she looks at current trends in online research.