Among all the B2B brands, Xerox stands out as one of the handful in the rarefied space at the top. We talks to Christa Carone about the contribution of market research to the branding process.
He runs insights for one of the world’s biggest research spenders, Coca-Cola. Now he’s using that muscle to change the terms of business by pioneering a variation on the pay-for-performance model. Simon Chadwick decided to chat to Stan Sthanunathan, VP Strategy and Global Insights, to find out more. (RW Nov/Dec 2010)
Jeff Hunter of General Mills talks to George Day of the Wharton School about spotting opportunities and running with them. (RW Sept 2010)
Listen to the audiocast of the interview with Eric Salama, CEO of Kantar. He discusses the latest technologies in driving consumer insights, the new skill-sets required in the future and touch on the serious issue of data privacy. All told through the eyes of man at the very top of the pyramid. (RW july/Aug 2010)
In the second part of Simon Chadwicks interview Jim Collins, best-selling author of Built to Last, Good to Great and How the Mighty Fall, talks about the role of engaging customers in the success of a company. (RW June 2010)
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