Brazilian Research in 2012 and Beyond
Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil

Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil

As the world starts discussing the intricacies of the Mayan calendar, Nostradamus’ predictions and the potential appearance of “Planet X” in 2012, we thought we would get the conversation focused on something much more important … the future of Market Insights. No, there’s no doomsday planned for our profession but, yes, there may be some [...]

The past ten years have seen major changes that impact marketing, consumers and market research. What can we expect in the next?

Bob Lederer has put together a comprehensive list of 2011 predictions from some of the top voices in market research and has been kind enough to let RW Connect share some of them with our readers.
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