At ESOMAR’s 3D conference in Miami Mike Cooke chaired a panel discussion with some of the top names in SMR on the subject of privacy. Here we publish the highlights and ask for your contribution.
George Pappachen and Richard Coombe of Kantar look at the issue of respondent permission when it comes to digital mining (RW October 2010)
To coincide with the ESOMAR launch of the consultation on social media research guideline, Manfred Mareck talks about how best to preserve consumer trust and researchers’ reputations.
Text analytics is unearthing some gems for businesses – everything from marketing insights to technical breakthroughs – but not without controversy. Analytics strategist Seth Grimes tells Jo Bowman the lines between enterprise and intrusion are yet to be made clear. (RW January/February 2011)
David Murphy talks to Eric Salama, CEO of the Kantar Group, about the future of the market research business. (RW July/August 2010)
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