When it comes to qualitative research, Japan has a reputation problem. The received wisdom is that the country’s culture of conformity and homogeneity makes consumer discussions difficult. But this does not have to be the case says Nick Roberts
The highlights of day 2 of the ESOMAR Qualitative 2011 conference; Embrace, Inspire, Celebrate.
The highlights of day 1 of the ESOMAR Qualitative 2011 conference; Embrace, Inspire, Celebrate.
Betty Adamou Have you ever been in a bad mood? Yes, I hear you cry. Some of you may be in a thunderous mood right at this minute, in which case the way you read and receive this very blog post can be different to someone else. Others may be in a great mood. Maybe [...]
Though many researchers have indeed capitalised beautifully on the power of the diary, one can still say it’s under-exploited, a versatile and humble option which, given its merits, never quite seems to get the appreciation it deserves. (RW Nov/Dec 2010)
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