There’s more to social than just data. Social involves a mindset that prizes openness and collaboration and a method that stresses agility, capabilities that allow individuals to work quickly, on the go, on the cloud. These aspects of social are transforming market research.
Reineke Reitsma It’s already been four years since my colleague Josh Bernoff published the book Groundswell, in which he discusses how organisations can harness the power of social media. Since then, there have been many heated debates at Forrester about how companies can measure the value that social media brings to their organisation — and [...]
Late last year TNS carried out a series of one to one interviews with international CMOs to probe specifically on the role digital is playing in the work of marketers to grow their businesses. Simon Falconer, Global Digital Director of TNS shares with us some of the results and details the over-riding CMO imperatives that emerge.
Roger Sant of Maritz Research Europe asks whether social media could replace surveys as the primary source of customer insights.
At ESOMAR’s 3D conference in Miami Mike Cooke chaired a panel discussion with some of the top names in SMR on the subject of privacy. Here we publish the highlights and ask for your contribution.
RECENT COMMENTS