We get a lucid understanding of events around us when we see/ hear them in the form of art. From ages, man has communicated information in the form of art, written or spoken. In this age of ‘information’, with dwarfing attention spans, there is a dire need of making it most convenient for people to [...]
Researchers are proving agile at applying new methodologies to old problems, but are still failing to tackle the ‘so what’ question. Royal Grolsch’s Tom Wilms tells Jo Bowman the industry needs more raconteurs
People connect with narratives and have done for centuries, Elias Veris looks at the storytelling lessons that can be learned from Hollywood and how they can help market researchers.
Storytelling in business is becoming an important skill. Robert Heeg looks at how organisations can acquire storytelling expertise and what a good story looks like.
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