Innovation and inspiration director at Firefish, Dr Bob Cook gives us the low-down on the new technique that won Firefish the MRS Best Innovation Award in 2010.
With any new research technique it takes time for the best methodologies to emerge. We talk to leading researchers to find out what works and what doesn’t and why agreed standards are vital in a developing practice. (RW March/April 2011)
Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the ‘silent evidence’.
Elena Ripamont, Massimo Massagrande and Marina Panizza tell us how innovative techniques led to valuable insights for a major pharmaceutical company.
David Smith and Patrick Young of DVL Smith Ltd. look at the seven pillars of insight generation. (RW Sept 2009)
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