ESOMAR Director General Finn Raben wants to know from the industry’s young researchers how they view ethics in Market Research.

Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil

Putting Together Pieces of Data I loved putting together jigsaw puzzles as a child, searching for pieces that fit together. The greatest satisfaction emerged from the last piece, which always used to be a centre piece in the puzzle. When all the pieces got together, it would be my masterpiece. I guess this would have [...]

Kyle Nel Time and time again in multiple organisations I have seen “good but not great” research results that lead to business decisions that do not move the proverbial needle for the retailer/brand/organisation. Why? If people like “it”, and say that they would likely buy/do whatever it is we asked in the research, why would [...]

How many times have you shelled out a small fortune on sample (qual or quant) and thought there has to be a better way to spend this money.  What am I/we or anyone really getting out of this…really?  My experience has been that just because the cost is high does not necessarily mean that the [...]

The positive economic times that we are facing in Brazil brings great rewards for our society. One of this “gifts” is the high-growth of start-ups in the country. According to the Global Entrepreneurship Monitor (GEM), Brazil has the highest rate of “new business” among all the countries that make up the G20 and, for the first time [...]

Pack your bags. Get on the road. Sweat it out on the field. “After sleeping through a hundred million centuries we have finally opened our eyes on a sumptuous planet, sparkling with colour, bountiful with life. Within decades, we must close our eyes again. Isn’t it a noble, an enlightened way of spending our brief [...]