Mixing Modes in Mexico

Jan 09, 2013 No Comments

RW Connect’s new blogger, Humberto Rodriguez of Research Now, looks at the topic of mixing data collection methodologies in Mexico and how to debunk our fears. Why not do a pilot study?

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Old criteria, new Brazil

Apr 10, 2012 2 Comments

The Critério Brasil is the standard criteria used to define the economic and social classes of the Brazilian consumer. But, in a landscape that has seen massive demographic changes in the last 10 years, are these criteria now out of date?

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Killing your gamified darlings

Apr 05, 2012 1 Comment

The news that a direction you’ve taken in business is the wrong one can sometimes be hard to swallow and as researchers it can be the hardest news to break to a client. Here Elias Veris shares his experience of accepting the bad news.

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MR Phrenology

Feb 28, 2012 4 Comments

Like the 19th century fad of Phrenology, Kyle Nel thinks the industry may well be focusing too much on the tangible and oversimplifying the consumer. What do you think?

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An Open Question to Young Researchers

Feb 21, 2012 9 Comments

ESOMAR Director General Finn Raben wants to know from the industry’s young researchers how they view ethics in Market Research.

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Brazilian Research in 2012 and Beyond

Feb 02, 2012 2 Comments

Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil

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Let’s Play a Game of Jigsaw Puzzle

Jan 20, 2012 2 Comments

Putting Together Pieces of Data I loved putting together jigsaw puzzles as a child, searching for pieces that fit together. The greatest satisfaction emerged from the last piece, which always used to be a centre piece in the puzzle. When all the pieces got together, it would be my masterpiece. I guess this would have […]

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