Absolute Bearing

Apr 18, 2013 No Comments

A recent company shake-up has put our regular blogger Adam Martin in a reflective mood. Here he talks about his relationship with research; business is not just business, it can be an incredibly personal journey as well.

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The City of Unsolicited Advice

Feb 28, 2013 1 Comment

RW Connect has a new man in the US, Adam Martin a Senior Analyst with Market Strategies International. In the first of a series of opinion pieces based on Martin’s role as a young researcher in North America he talks about NPS and asks are we thinking hard enough about the questions we’re asking?

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What Transient Global Amnesia Teaches Us About Ourselves

Jan 31, 2013 3 Comments

Research buyer and regular contributor, Kyle Nel, questions whether researchers are predicting consumers well. Are there methods out there that can help us and are we using them enough?

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Mixing Modes in Mexico

Jan 09, 2013 No Comments

RW Connect’s new blogger, Humberto Rodriguez of Research Now, looks at the topic of mixing data collection methodologies in Mexico and how to debunk our fears. Why not do a pilot study?

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Old criteria, new Brazil

Apr 10, 2012 2 Comments

The Critério Brasil is the standard criteria used to define the economic and social classes of the Brazilian consumer. But, in a landscape that has seen massive demographic changes in the last 10 years, are these criteria now out of date?

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Killing your gamified darlings

Apr 05, 2012 1 Comment

The news that a direction you’ve taken in business is the wrong one can sometimes be hard to swallow and as researchers it can be the hardest news to break to a client. Here Elias Veris shares his experience of accepting the bad news.

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MR Phrenology

Feb 28, 2012 4 Comments

Like the 19th century fad of Phrenology, Kyle Nel thinks the industry may well be focusing too much on the tangible and oversimplifying the consumer. What do you think?

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