RW Connect has a new man in the US, Adam Martin a Senior Analyst with Market Strategies International. In the first of a series of opinion pieces based on Martin’s role as a young researcher in North America he talks about NPS and asks are we thinking hard enough about the questions we’re asking?
The Critério Brasil is the standard criteria used to define the economic and social classes of the Brazilian consumer. But, in a landscape that has seen massive demographic changes in the last 10 years, are these criteria now out of date?
The news that a direction you’ve taken in business is the wrong one can sometimes be hard to swallow and as researchers it can be the hardest news to break to a client. Here Elias Veris shares his experience of accepting the bad news.
Whilst every effort is made to ensure that the information on this site is correct, ESOMAR does not accept liability for any inaccuracies. The views expressed on this website are not necessarily those of ESOMAR.
Copyright ESOMAR 2012. All rights reserved. No part of this webiste may be produced without prior permission.