Digital Research Humanised

Sep 06, 2011 7 Comments

When dealing with digital research methods, no matter how efficient and innovative the methods are, the same discussion always comes up: digital methods are colder, and because they do not allow for direct human contact, they hinder the full understanding of consumers. It is undeniable that, under many aspects, nothing replaces the on-on-one contact between […]

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Data Da Vinci – The Artist within the Researcher

Aug 26, 2011 No Comments

We get a lucid understanding of events around us when we see/ hear them in the form of art. From ages, man has communicated information in the form of art, written or spoken. In this age of ‘information’, with dwarfing attention spans, there is a dire need of making it most convenient for people to […]

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The Egyptian Revolution and the FB/Twitter Echochamber

Aug 23, 2011 1 Comment

Much has been said about the role that social media played in the Egyptian revolution, but further study is beginning to show that social media may not have had the affect initially thought. Only about 15% of the Egyptian population is on the Internet and a much smaller percentage of those folks use social media.  […]

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Solving a problem in the age of credit

Jul 13, 2011 No Comments

Elias Veris The basic idea behind a successful product or service is straightforward: it should solve a customer problem, remove a friction a customer has. For a consumer to be willing to pay for a product or service to you, in hard cash or time, you should solve the problem either better than your competition, […]

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The Habit Problem

Jun 24, 2011 No Comments

Based on his experience at Walmart, Kyle Nel looks at the hows and whys of irrationality in human nature when it comes to concept testing.

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Caio Casseb – Young Researchers Wanted

Jun 01, 2011 No Comments

In our ongoing quest to learn more about the thoughts and concerns of a new generation of market researchers, it gives us great pleasure to introduce Caio Casseb of Talk Inc, Brazil. Each month Caio will be providing an insight into the world of the market researcher in Brazil.

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Lessons from Hollywood

May 27, 2011 No Comments

People connect with narratives and have done for centuries, Elias Veris looks at the storytelling lessons that can be learned from Hollywood and how they can help market researchers.

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