When dealing with digital research methods, no matter how efficient and innovative the methods are, the same discussion always comes up: digital methods are colder, and because they do not allow for direct human contact, they hinder the full understanding of consumers. It is undeniable that, under many aspects, nothing replaces the on-on-one contact between […]
We get a lucid understanding of events around us when we see/ hear them in the form of art. From ages, man has communicated information in the form of art, written or spoken. In this age of ‘information’, with dwarfing attention spans, there is a dire need of making it most convenient for people to […]
Much has been said about the role that social media played in the Egyptian revolution, but further study is beginning to show that social media may not have had the affect initially thought. Only about 15% of the Egyptian population is on the Internet and a much smaller percentage of those folks use social media. […]
Elias Veris The basic idea behind a successful product or service is straightforward: it should solve a customer problem, remove a friction a customer has. For a consumer to be willing to pay for a product or service to you, in hard cash or time, you should solve the problem either better than your competition, […]
In our ongoing quest to learn more about the thoughts and concerns of a new generation of market researchers, it gives us great pleasure to introduce Caio Casseb of Talk Inc, Brazil. Each month Caio will be providing an insight into the world of the market researcher in Brazil.