The Egyptian Revolution and the FB/Twitter Echochamber

Aug 23, 2011 1 Comment

Much has been said about the role that social media played in the Egyptian revolution, but further study is beginning to show that social media may not have had the affect initially thought. Only about 15% of the Egyptian population is on the Internet and a much smaller percentage of those folks use social media.  […]

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Solving a problem in the age of credit

Jul 13, 2011 No Comments

Elias Veris The basic idea behind a successful product or service is straightforward: it should solve a customer problem, remove a friction a customer has. For a consumer to be willing to pay for a product or service to you, in hard cash or time, you should solve the problem either better than your competition, […]

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The Habit Problem

Jun 24, 2011 No Comments

Based on his experience at Walmart, Kyle Nel looks at the hows and whys of irrationality in human nature when it comes to concept testing.

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Caio Casseb – Young Researchers Wanted

Jun 01, 2011 No Comments

In our ongoing quest to learn more about the thoughts and concerns of a new generation of market researchers, it gives us great pleasure to introduce Caio Casseb of Talk Inc, Brazil. Each month Caio will be providing an insight into the world of the market researcher in Brazil.

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Lessons from Hollywood

May 27, 2011 No Comments

People connect with narratives and have done for centuries, Elias Veris looks at the storytelling lessons that can be learned from Hollywood and how they can help market researchers.

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Say Cheese, Press ENTER :)

May 24, 2011 No Comments

Tanvi Gupta looks at emoticons, a powerful tool for online communications but sometimes overlooked by researchers.

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The Changing Role of the Internal Marketing Researcher

May 24, 2011 No Comments

Kyle Nel of the Walmart Consumers Insights team addresses the changing role of the internal marketing researcher.

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