The Habit Problem

Jun 24, 2011 No Comments

Based on his experience at Walmart, Kyle Nel looks at the hows and whys of irrationality in human nature when it comes to concept testing.

Read more

Caio Casseb – Young Researchers Wanted

Jun 01, 2011 No Comments

In our ongoing quest to learn more about the thoughts and concerns of a new generation of market researchers, it gives us great pleasure to introduce Caio Casseb of Talk Inc, Brazil. Each month Caio will be providing an insight into the world of the market researcher in Brazil.

Read more

Lessons from Hollywood

May 27, 2011 No Comments

People connect with narratives and have done for centuries, Elias Veris looks at the storytelling lessons that can be learned from Hollywood and how they can help market researchers.

Read more

Say Cheese, Press ENTER :)

May 24, 2011 No Comments

Tanvi Gupta looks at emoticons, a powerful tool for online communications but sometimes overlooked by researchers.

Read more

The Changing Role of the Internal Marketing Researcher

May 24, 2011 No Comments

Kyle Nel of the Walmart Consumers Insights team addresses the changing role of the internal marketing researcher.

Read more

Gamification in Market Research

Apr 28, 2011 No Comments

Elias Veris of InSites Consulting takes a look at the possibilities and pitfalls of gamifying the process of market research to increase engagement.

Read more

Exposure Isn’t Everything

Apr 22, 2011 No Comments

Last week Elias Veris travelled to London for the 2011 Mobile Research Conference and discovered that while great steps have been made, there is still a long way to go

Read more