People connect with narratives and have done for centuries, Elias Veris looks at the storytelling lessons that can be learned from Hollywood and how they can help market researchers.

Tanvi Gupta looks at emoticons, a powerful tool for online communications but sometimes overlooked by researchers.

Kyle Nel of the Walmart Consumers Insights team addresses the changing role of the internal marketing researcher.

Elias Veris of InSites Consulting takes a look at the possibilities and pitfalls of gamifying the process of market research to increase engagement.

Last week Elias Veris travelled to London for the 2011 Mobile Research Conference and discovered that while great steps have been made, there is still a long way to go

Our new kid on the blog, Elias Veris looks at one of the most overlooked variables in market research. The Context

Our new kid on the blog, Tanvi Gupta looks at the power of Twitter and why all young researchers and students should get involved.