Decoding Symbols to Communicate with Youth
Jan 25, 2012
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Rosalba Olivella and Carlos Gustavo Hernandez show how a study in Columbia uncovered the key semiotic and symbolic patterns to reach young people.
Youth Research And 21st Century Market Insights
Apr 07, 2011
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Jacqueline Anderson of Forrester looks at the lessons youth research can teach us about the 360-degree consumer experience.
Hanging out at the memeplex
Mar 02, 2011
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Annelies Verhaeghe, Joeri Van den Bergh and Niels Schillewaert tell us how understanding how memes evolve and spread amongst teenagers is key to the success of youth brands. (RW April 2009)
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