Text analytics is unearthing some gems for businesses – everything from marketing insights to technical breakthroughs – but not without controversy. Analytics strategist Seth Grimes tells Jo Bowman the lines between enterprise and intrusion are yet to be made clear. (RW January/February 2011)
RW Connect has scoured the globe for a group of young researchers that will share their thoughts and journeys as they begin their careers in market research. In the first post of an on-going series, say hello to Kyle Nel of the Walmart Customer Insights team in the USA.