Thinking from the data, research & business intelligence industry
To coincide with the ESOMAR launch of the consultation on social media research guideline, Manfred Mareck talks about how best to preserve consumer trust and researchers’ reputations.
Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the ‘silent evidence’.
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