RW Connect - Thinking from the data, research & business intelligence industry
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The Habit Problem

June 24, 2011 by Kyle_Nel No Comments

Based on his experience at Walmart, Kyle Nel looks at the hows and whys of irrationality in human nature when it comes to concept testing.

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Introduction to MR, an ever-changing map

June 24, 2011 by Betty_Adamou 3 Comments

The market research landscape is constantly changing. Betty Adamou documents the links between some of the larger companies and wonders how it will look in the future.

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